Philosophy

We are devoted to creating timesaving, multi-beneficial organic based skincare solutions to work in harmony with your skin. Everything we do here at NOOMI Stockholm is with quality, honesty and purity. We live for powerful Scandinavian naturals and we respect safety proven scientific actives. Life is colourful and we are here to help your skin experience everything you dream of effortlessly.

To treat your skin with outstanding ingredients of unparalleled benefit. To shield, build and nurture skin. To replenish, renew and revitalise your complexion. To brighten, stimulate and awaken your glow. We are here to help your skin live well whatever life brings.

Our formulas are all 100% natural and made from intensively fortifying high-quality actives. Every ingredient has purpose for your skin. Every ingredient is scientifically maximised for potency. Every ingredient is targeted to carry your complexion through unavoidable environmental stress. We take care of your skin in the moments that matter most.

Story

Birch sap is the single most important Nordic superstar behind all our formulations. An Ingredient Tindra grew up around, it is known for having greater benefits than water alone.

Embracing the forest, exploring the power of natural ingredients, seeing the benefits first hand. An education on Scandinavian flora was made. Plants, herbs and trees surviving year to year through artic winters and hot summers – yet still looking beautiful, fresh, vibrant and alive.

After Tindra joined the healthcare profession as a nurse and trained aesthetician she realised what came naturally to her, others were yet to discover. And so she shared and so did those she shared with. Tindra’s powerful understanding of the natural ingredients in her surroundings allowed a determined young women to see the greatness in nature and the unlimited possibilities of time-tested actives.

Little did she know, the founding principle of NOOMI Stockholm had been born. Feeding your skin with diverse, powerfully potent actives to allow you healthful vibrancy, resilient youth and unbounding glow. A promise we carry safe with us till today.

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