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5 Skincare Tips for Women Over 50

Posted by Tindra Eriksson on
5 Skincare Tips for Women Over 50

Did you know that your skin changes with age?

Decreases in hyaluronic acid levels, thinner skin texture, and hyperpigmentation (or “age spots”) are all common changes that start to occur in the 30s/40s and can accelerate with menopause.

All of these changes are natural, physiological responses over time. There are some simple tips that make it easy to adapt your skincare routine to give your skin what it needs for healthy, radiant aging.

1. Classic ingredients are classic because they work

Hyaluronic Acid within the skin naturally decreases over time, which is why some of the most effective skincare products use Hyaluronic Acid to boost moisture and restore volume.

Retinol is largely considered one of the most effective and sought-after ingredients for skin cell turnover & renewal. Unfortunately it’s also known to have an aggressive side effect profile, making it difficult for sensitive skin. Check the concentration of retinol in the product, and if using retinol for the first time, start with a lower amount to allow the skin time to get used to the ingredient. Time-released and micro-encapsulated systems can help to deliver the retinol in a slow, steady dose that can be more gentle on the skin.

2. Prioritize natural over synthetic

High concentrations of chemicals & processed or synthetic ingredients can contribute to skin irritation, especially for sensitive skin. Natural, organic ingredients like fruits, roots and herbs offer powerful skin-nourishing & renewing benefits with nature-given purity.

3. Put soothing and calming the skin first

Sensitivity increases as skin ages and the skin barrier becomes thinner & more delicate. Some of the most effective ingredients, such as retinols, are typically not so gentle. Consider a product that is formulated with soothing ingredients that can help calm skin while the other actives do their work.

Nordic birch sap, for example, is a natural anti-inflammatory that can be tapped directly from the trees without harming them or the environment. When applied to the skin, it creates a calming, non-irritating environment where potent active ingredients can work on skin renewal without irritation or side effects, such as redness or peeling.

4. Make the most of nighttime care

It’s no secret that sleep is one of the most important aspects of health and well-being. And when it comes to the skin, its natural self-renewal processes occur overnight while you sleep. This is what makes nighttime skincare so important. Use a nightly renewal serum to give your skin the nutrients and helpers it needs to boost the natural overnight renewal process and achieve healthy-looking, radiant skin while you sleep.

5. Streamline your routine

Sometimes, less really is more. Focus on what your skin needs most, and optimize your time while you do it. A minimalistic approach to skincare can help you minimize skin irritation by eliminating the mixing and layering of several different formulas, and it means less products that you need to purchase, maximizing your skincare spending.


Our concentrated multitasking formulas are what set us apart at NOOMI. Each ingredient has a purpose. No fillers. Our intelligent waterless formulas showcase potent skin nurturing activity with less most definitely being more. It’s called Lagom. The Swedish word meaning no more, no less. It’s why you won’t find any "extras" like artificial fragrance, parabens, sulfates or even shimmer, in our products - just pure skin enhancing naturals wild-harvested from the Scandinavian forests.


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In the NOOMI Club embracing nature means keeping things real—that includes being real about aging. And who better to share the truth than real people with real experiences just like yours.

That’s why the NOOMI Club puts real women at the center of our change-focused community. Hear from Noomi customers, aestheticians, influencers and experts with tips on skincare, health, exercise, lifestyle and more to help you be the most beautiful you yet.

Because there’s nothing more beautiful than age- positive women supporting each other to make aging positive.

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1 comment

  • Susan Niles on

    I have only been using Noomi for a few months, but I have already seen a difference in my skin. I have sensitive skin and try to be very careful with skin care products, Noomi does everything they claim and more. I’m 72yrs. old and it’s never too late to want to look radiant and healthy.

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