SOLD OUT!
We are currently harvesting wild material for new batches. To get yours be sure to join the waitlist.
First expected batch: May 1st 2023
Price $58
Our most unique, handmade product: a waterless pressed eye serum and fast-absorbing eye moisturizer in one that will help combat the common signs of aging around the eyes.
- Firms + lifts to improve the appearance of fine lines, sagging & crow's feet.
- Reduces dark circles + under-eye puffiness over time
- Deeply hydrates and softens for a smoother look around the eyes.
Size: 15 mL / 0.5 Fl. Oz.
Typical Use: Twice daily, in the AM & the PM.
Made in small batches with natural ingredients & therefore available in limited quantities only.
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Our most unique, handmade product: a waterless pressed eye serum and fast-absorbing eye moisturizer in one that will help combat the common signs of aging around the eyes.
- Firms + lifts to improve the appearance of fine lines, sagging & crow's feet.
- Reduces dark circles + under-eye puffiness over time
- Deeply hydrates and softens for a smoother look around the eyes.
Size: 15 mL / 0.5 Fl. Oz.
Typical Use: Twice daily, in the AM & the PM.
Made in small batches with natural ingredients & therefore available in limited quantities only.
Use twice daily in the AM & PM.
Step 1: After cleansing and toner (if applicable) pat a small amount around the eye area including the brow bone. Do not use it directly on the eyelids or too close to the waterline to avoid getting the product into your eyes.
Step 2: Allow 30s-1 min to dry before applying the next steps in your skincare routine. During the AM we recommend using sunscreen over this product and in the evening combine it with BirchTech Hybrid Serum/Cream for the entire face or/and Wild blue facial oil.
Key Nordic Ingredients:
Nordic Bilberry: Rich in antioxidants, boosting skin's radiance and giving a smoother look.
Nordic Meadowfoam: Soothes and repairs the delicate skin around the eyes.
Nordic Cultivated Roses: Reduces dark circles, while improving circulation and puffiness.
Nordic Maple: Helps to brighten the skin around the eyes and has inflammatory properties.
Nordic harvested truffle 5% (in truffle infusion only): Reduces fine lines and wrinkles around the eyes. Read details here.
Key vitamins:
Vitamin A (retinol): Actively stimulates collagen to increase firmness around the eyes.
Vitamin B3 (niacinamide): Help diminish dark circles over time by targeting skin pigmentation (brown circles) and puffiness (blue circles).
Vitamin B5 (panthenol): Intensely hydrates by attracting and locking in moisture in the skin.
Vitamin C: Reduces fine lines and wrinkles around the delicate eye area.
Vitamin E: Hydrates, smoothes and protects the delicate skin around the eyes.
Coenzyme 10: Powerful antioxidant that fights free radical damage caused by pollution & blue light.
Alpha Lipoic Acid: Natural enzyme that regenerates healthy cells and exfoliates dead cells for a smooth look around the eyes.
* Please note that natural ingredients can vary in color and consistency.
Complete list of ingredients:
Nordic Organic Rose Hydrosol, Organic Aloe Leaf Extract, Propanediol, Glycerin (humectant), DMAE Bitartrate, Organic Emulsifying Wax, Meadowfoam Seed Oil, Vitamin E, Sunflower Seed Oil, Vitamin C (ascorbic acid), Phenoxyethanol (stabilizer), Organic Sugar Cane Extract, (Organic Truffle in truffle infused version only) Organic Bilberry Fruit Extract, Organic Sugar Maple Extract, Organic Orange Peel Extract, Organic Lemon Peel Extract, Organic Cranberry Fruit Extract, Carrot Seed Oil, Provitamin A, Vitamin A Ester, Coenzyme Q10, Alpha Lipoic Acid, Provitamin B5, Vitamin B3, Lecithin, Organic Alcohol, Xanthan Gum, Tetrasodium Glutamate Diacetate
- Suitable for all skin types, but formulated especially for mature skin.
- Super silky, soft texture and finish.
- Has a fresh, subtle scent of freshly picked roses (naturally, not from perfume)
- Naturally and beautifully colored by ingredients (no colorants)
- Not tested on animals
- Vegan
- No added gluten
- No added parabens
- Free from water, fillers & additives.
- Made in small fresh batches in Sweden.
Why do you see the first signs of aging around the eyes?
The skin around the eyes is a lot thinner and more delicate than anywhere else. So, yes unfortunately years of smiling, laughing, and squinting at mobile and computer screens make it stretch and then eventually sag. Bags become more apparent as the fat that usually closely ends evenly distributed around the eye moves into the area a bit below your eyes. The space below your eyes can then gather fluid, making that area look puffy or swollen.
We also start to see dark circles, wrinkles, and dehydrated skin around the eyes when collagen starts to break down as we age in combination with environmental aggressors and lifestyle choices such as diet and how much sleep we're getting.
What can you do about this?
Aging is inevitable, however, there's a lot you can do to improve and reverse some of the signs of aging around the eyes. Eating healthily, exercising, and getting enough sleep are very important.
Using well-formulated topical products can help directly to target those fine lines, dryness, and dark circles effectively and reverse some of the damage while protecting the eye area from further damage.
Why do you need a separate eye care product?
Unlike regular creams and serums, an eye care product is specifically designed for the delicate eye area and infused with carefully chosen ingredients to help combat concerns such as eye puffiness, circles, dryness and wrinkles.
Since the skin is thinner and more sensitive around the eyes, the formula must have the perfect balance of active ingredients to give results, while being nourishing and soothing enough to not cause any irritation.
Not to mention you will experience other problems around the eyes like puffiness and dark circles, which requires a different type of ingredients compared to the rest of the facial skin.
Why is NOOMI's eye care product different?
Your eye serum & cream in one:
Unlike other eye creams, NOOMI's new eye care product is a combination of a serum and a cream. It's lightweight and potent like a serum but nourishing and moisturizing like a cream to give your skin around the eyes everything it needs in one simple application.
Only made with beneficial ingredients:
Regular creams and serums contain at least 70-80% water. NOOMI is a waterless beauty brand meaning the formula is only made of ingredients that will be 100% beneficial for your skin, which means it's more effective for your needs.
Comfortable, lightweight formula:
The incredibly soft, silky formula will deeply hydrate the delicate eye area while infusing it with organic and active ingredients to help reduce fine lines, dark circles and puffiness. All in one simple, but unique formula.
Designed for mature women in mind:
The ingredients are carefully chosen for problems you can experience around the eyes as you age like sagging, puffiness and dark circles. Every single ingredient has a purpose and works synergistically together to create a full-spectrum approach for women over 50.
Choose between 2 highly effective limited editions:
Choose between our hand-crafted eye serum/cream infused with wild-harvested natural and active ingredients, or try our limited edition version infused with luxurious and rare truffle extract.
Both versions will be available in limited quantities only due to the amount of ingredients we have managed to harvest during the season. Truffle is a very rare and luxurious ingredient and we will only sell smaller quantities of this product depending on how much we are able to sustainably harvest.
What are the benefits of truffles for the eye area?
#1 Reduces fine lines around the eyes. Truffles are extraordinarily rich in peptides, vitamins and fatty acids to help soften and reduce lines and wrinkles around the eyes for a smoother look.
#2 Helps fade dark circles. The high Vitamin C and B3 content help to brighten the eye area and fade the appearance of dark circles.
#3 Hydrates and plumps. Rich in amino acids, truffle nourishes the delicate eye area with hydration and boosts moisture levels for a smoother, more firm look.
#4 Soothing and protecting. Truffles are packed with ceramides, which restore and soothe the area around the eyes while protecting the skin against environmental stressors like UV rays and pollution.
#5 Repairs environmental damage. Truffle has amazing skin repair abilities due to a special enzyme called Superoxide Dismutase. This enzyme helps to reverse the damage done by free radicals and other environmental aggressors.
100% FREE FROM
GMO TOXINS FILLERS ARTIFICIAL COLORS ARTIFICIAL FRAGRANCES PARABENS
Our waterless beauty policy means every ingredient is beneficial. Here are a few.
SWEDISH BILBERRY
Rich in antioxidants, boosting skin's radiance and giving a smoother look.
SWEDISH MAPLE
Helps to brighten the skin around the eyes and has inflammatory properties.
SWEDISH CULTIVATED ROSES
Reduces dark circles, while improving circulation and under-eye puffiness.
NORDIC TRUFFLE (5%)
Rare & luxurious. This natural active brightens, deeply hydrates, repairs, and prevents sagging.
NORDIC MEADOWFOAM
Soothes and repairs the delicate skin around the eyes. help soothe and reduce under eye-swelling.
VITAMIN C
Reduces fine lines and wrinkles around the delicate eye area. Brightens dark circles.
RETINOL
Retinol diminishes fine lines and wrinkles around the eyes. Our time-released system does not cause irritation or dryness.
NIACINAMIDE
Help diminish dark circles over time by targeting skin pigmentation (brown circles) and puffiness (blue circles).
What are women saying about this eye serum/cream?
“WOWZA!”
"I am not somebody who likes to stick to a skincare routine. However, I like NOOMI's minimalistic concept. I tried this and I have never in my life seen something that produces results as consistently and quickly as this product. I swear all those annoying little lines are gone after having used it for just about a month. I will keep ordering this because this product is so darn amazing."
—Teresa Mitchell, Age 58.
“BEST OF THE BEST.”
"I love the natural ingredients in this. It's lightweight yet feels super nourishing and does not irritate my eyes in any way. The product works well and fast. I use it daily and it has done wonders for my dark circles and swelling under the eyes. It absorbs into the skin quickly and deeply to relieve puffiness and swelling while erasing my dark circles. If you are thinking about trying this stuff out, I definitely encourage you to do so!"
—Irene Wright, Age 64.
TRY IT RISK-FREE WITH A 30-DAY GUARANTEE
We want you to be happy with your purchase.
Therefore all of our products come with NOOMI's 30-Day Guarantee.
This means you can buy them and try them. And if anything isn't right for you, just return it within 30 days and you will receive a full refund - even if the bottle is opened.
Just get in touch with us on our live chat or send us an email at hello@noomistockholm.com and we will assist you as soon as possible.
FREQUENTLY ASKED QUESTIONS
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1. How do I Apply NOOMI's Eye Serum/Cream?
Use twice daily in the AM & PM.
Step 1: After cleansing and toner (if applicable) pat a small amount around the eye area including the brow bone. Gently pay in the product, avoiding pulling on your skin. Do not use it directly on the eyelids to avoid getting the product into your eyes.
Step 2: Allow 30s-1 min to dry before applying the next steps in your skincare routine. During the AM we recommend using sunscreen over this product and in the evening combine it with BirchTech Hybrid Serum/Cream for the entire face or/and Wild blue facial oil.
If you notice some light tingling, in the beginning, it's normal. Due to the high content of natural and active ingredients, you can start using the product a few days a week, and then increase frequency as tolerated.
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2. I Live In the US. How Long Before My Order Arrives?
We always make products fresh based on the natural ingredients we manage to harvest. We will process and make your order within 1-2 business days. Standard US shipping time is 4-8 business days. Express delivery is only 1-4 business days. With express delivery, you can always expect to have your products within a week.
US Shipping alternatives:
Standard Shipping Flat Rate (4-8 Business Days): $4.95 on orders under $50. Otherwise free.
DHL Express Easy (1-4 Business Days): $9.99 on orders under $80. Otherwise free.
You will always get a tracking number when the order is shipped out. If any concerns kindly contact us by email or live chat.
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3. Is this product a "clean beauty" formula?
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Yes. NOOMI's all-in-one eye care product adheres to clean-beauty standards that include full ingredient transparency, safe, sustainable harvesting of ingredients, and ethical sourcing.
Our sustainability policy:
While making this eye care product we have sustainability principles as a priority in every part of the production journey. Here are a few of them:
1. Protects water resources. All products are waterless to be more effective and most importantly protect our planet's precious water resources.
2. Only ethical harvesting. All natural ingredients are hand-harvested and cultivated according to fair trade principles without harming biodiversity.
3. Minimal waste. Packaging is mainly made of non-toxic glass jars and all unnecessary packaging like product boxes etc will not be used at all.
4. No mass-production: Mass scale can have a huge impact on emissions, water consumption, pollution and waste generation. We never mass-produce anything. Every product is carefully handcrafted by experienced staff and chemists.
Our products are never tested on animals or contain any animal-derived ingredients or any other ingredients that might harm animals or nature.
Always hand poured - no machines used.
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4. Can I buy this in a store?
No. We are against mass production for sustainability and efficiency reasons. Our products are only made in smaller fresh batches and we don't want them to sit for months on a store shelf. We therefore sell all of our handmade products exclusively on our www.noomistockholm.com website.
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5. Do I really need a separate eye care product?
The skin around the eyes is thinner and often has other/more concerns than the rest of facial skin like puffiness, crows feet and dark circles.
A product therefore needs to be formulated differently to target those concerns effectively while being gentle and nourishing enough for the delicate skin around the eyes.
As you know NOOMI is all about minimalistic, simple skincare. That is why we formulated an all-in-one eye care product to address all of your skincare concerns around the eyes. Our multi-dimensional product saves you both money and time, too.
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6. What is the full ingredient list?
* Please note that natural ingredients can vary in color and consistency.
Complete list of ingredients (regular):
Nordic Organic Rose Hydrosol, Organic Aloe Leaf Extract, Propanediol, Glycerin (humectant), DMAE Bitartrate, Organic Emulsifying Wax, Meadowfoam Seed Oil, Vitamin E, Sunflower Seed Oil, Vitamin C (ascorbic acid), Phenoxyethanol (stabilizer), Organic Sugar Cane Extract, (Organic Truffle) Organic Bilberry Fruit Extract, Organic Sugar Maple Extract, Organic Orange Peel Extract, Organic Lemon Peel Extract, Organic Cranberry Fruit Extract, Carrot Seed Oil, Provitamin A, Vitamin A Ester, Coenzyme Q10, Alpha Lipoic Acid, Provitamin B5, Vitamin B3, Lecithin, Organic Alcohol, Xanthan Gum, Tetrasodium Glutamate Diacetate
Complete list of ingredients (truffle 5% infusion):
Nordic Organic Rose Hydrosol, Organic Aloe Leaf Extract, Propanediol, Glycerin (humectant), DMAE Bitartrate, Organic Emulsifying Wax, Meadowfoam Seed Oil, Vitamin E, Sunflower Seed Oil, Vitamin C (ascorbic acid), Phenoxyethanol (stabilizer), Organic Sugar Cane Extract, Organic Truffle, Organic Bilberry Fruit Extract, Organic Sugar Maple Extract, Organic Orange Peel Extract, Organic Lemon Peel Extract, Organic Cranberry Fruit Extract, Carrot Seed Oil, Provitamin A, Vitamin A Ester, Coenzyme Q10, Alpha Lipoic Acid, Provitamin B5, Vitamin B3, Lecithin, Organic Alcohol, Xanthan Gum, Tetrasodium Glutamate Diacetate
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7. Can I use this product both in the AM & PM?
Yes, you can. NOOMI's eye care product is designed for daily use with a lightweight, silky formula that looks great under makeup and will not make your skin under the eyes feel oily or greasy. We highly recommend combining it with BirchTech Hybrid for the evening. You apply the eye serum/cream formula first, wait for 30-60s, and then apply Birchtech Hybrid (avoiding the eye area).
If you notice some light tingling, in the beginning, it's normal. Due to the high content of natural and active ingredients, you can start using the product a few days a week, and then increase frequency as tolerated.
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8. Is this product safe for sensitive skin?
Yes, our product is designed to soothe and nourish the delicate area around the eyes. We always leave out common allergens like gluten, soy, sulfates, synthetic dyes, harsh chemicals, parabens and perfume from our products.
If you have sensitive skin we do however recommend building up tolerance slowly due to the high content of natural and active ingredients in this product. You can start using the product a few days a week, and then increase frequency as tolerated.
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9. Can I use NOOMI Serum/Cream with other NOOMI products?
Yes, of course. Our eye care formula is compatible with everything in our line of skincare. For best results we suggest applying products in this order:
PM:
1. Exfoliate/Cleanse with our infused Konjac sponge.
2. Eye Serum/Cream
3. BirchTech Hybrid (entire face avoiding the eye area + neck)
4. Blueberry facial oil (entire face + neck)
AM:
1. Exfoliate/Cleanse with our infused Konjac sponge.
2. Eye Serum/Cream
3. Blueberry facial oil (entire face + neck)
4. Sunscreen (SPF30 at least)
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10. How long will NOOMI's eye care product last?
Depending on how much product you apply each use it will last for around 3-4 months if applied both in the am and pm.
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11. How long will this product last once I open it? How do I store it?
NOOMI's eye serum/cream will last up to 12 months after opening but we recommend starting using it right away when the ingredients are fresh. You can store it at regular room temperature. You can also store it in a fridge if you wish for a more cooling effect once applying it around the eyes.
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12. Is this product available internationally?
Yes, we ship all of our products all over the world. For more information check shipping/returns.
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13. Why are there 2 versions & why is this product available in limited quantities?
We love Swedish natural ingredients but it's only so much we are able to sustainably harvest each season. Our products are therefore only available in smaller quantities since we want to stay true to our core values of offering fresh skincare products made in only smaller batches formulated with mainly wild-harvested ingredients.
We are offering 2 versions of this product since truffle is a very rare, luxurious natural skincare ingredient and we will only sell smaller quantities of this version. However, both of our eye serum/cream products are made with the same attention and care and are packed with natural and active ingredients for all of your eye care needs.
The Truffle version contains 5% Nordic truffle extract.
