The Complete 24-Hour Swedish Firming
Ritual for Skin After 50.
Three simple steps designed to firm loose skin, restore volume, and seal deep barrier hydration around the clock.
- Visibly lifts sagging cheeks, neck & jawline
- 24-Hour continuous elasticity & barrier support
- Replaces 8 confusing products with 3 simple steps
Why Your Skincare Routine Stopped Working After 50
After menopause, skin changes dramatically. Collagen declines, the barrier becomes more fragile, and the same routine that once kept skin smooth and resilient may no longer be enough.
Yet the typical answer is to add more — another serum for firmness, another for hydration, another for glow:
Over 50% of mature women abandon their skincare routines due to overwhelming steps, active clashes, and drawer clutter.
The Lift, Firm & Glow Ritual replaces product chaos with three synergistic Nordic formulas calibrated to work together — two minutes, morning and night — delivering deep dermal firming, 24-hour hydration, and zero irritation.
with 3 targeted formulas
Key Benefits for Mature Skin
- 24-Hour Visible Lifting & Firming Birchtech Hybrid and Lift & Plump Day Cream work around the clock to support dermal density — helping cheeks, neck, and jawline look tighter, smoother, and more defined.
- Restores Volume & Structural Bounce Mushroom peptides and cold-pressed bio-actives work beneath the surface to replenish lost plumpness and cushion thinning skin post-menopause.
- Locks in Glass-Skin Radiance Wild Blue Facial Oil seals in active hydration and essential fatty acids, leaving a soft, natural glow with zero greasy residue.
- Calms & Strengthens Fragile Barriers Our Nordic Botanica Infusion™ cushions high-potency active firming with calming extracts — engineered specifically for sensitive mature skin.
Lift & Glow Overnight Kit + Free Deluxe Mini Day Cream
Nordic Resilience, Captured in Every Drop
In Northern Sweden, plants endure freezing winters, bright summers, and dramatic seasonal shifts. To survive, they develop concentrated protective compounds — we use those same resilient botanicals to help support firmer, calmer, healthier-looking skin.
Crafted from the World's Most Resilient Plants
Our berries and plants are handpicked from organic-certified forests in northern Sweden, harvested at peak ripeness and potency.
Unlike most creams and serums diluted with unnecessary fillers and harsh chemicals, ours are concentrated with naturally rich botanical actives, vitamins, and antioxidants. Nothing stripped. Nothing bloated. Just nature, preserved.
Three formulas. One complete 24-hour lifting system.
Lift & Plump Daily Serum-Cream
Daytime Treatment · 50mlYour morning anchor. This waterless serum-cream actively firms and lifts mature skin from the first application — targeting sagging jowls, crepey neck, and loss of facial volume. Its 72-hour hydration complex locks moisture deep into the skin barrier, so your complexion stays visibly plump and radiant not just at 8AM, but through the whole day. No midday slump.
Lingonberry Stem Cells 
Swedish Mushroom Peptides 
72H Hydration Complex 
Bakuchiol BirchTech Hybrid Night Serum/Cream
Overnight Treatment · 50mlWhile you sleep, your skin does its deepest repair work — and this formula is built to support exactly that. The BirchTech Hybrid boosts collagen production overnight, visibly tightens and firms skin, and reduces the appearance of deep wrinkles and marionette lines. You wake up with skin that looks structurally denser and more resilient. Night after night, the results compound.
0.5% Time-Release Retinol 
Swedish Cloudberry 
55% Birch Sap 
Chaga Mushroom Wild Blue Facial Oil
Day & Night Elixir · 30mlThe finishing touch that makes everything glow. Wild Blue is pressed from 200 organic Swedish wild blueberries per bottle — one of nature's most concentrated sources of antioxidants for mature skin. It nourishes deeply, smooths texture, and gives skin a luminous, healthy radiance that no cream alone can replicate. Use it morning or night, alone or layered over your serum.
200 Wild Swedish Blueberries Real Women. Real Results.
Visible Results. Naturally.
No filters, just visibly smoother, calmer skin. See how the Lift, Firm & Glow Ritual is transforming mature skin — from the very first use.
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After 
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After Individual results may vary. No filters or editing applied to any images.
Dermatologist Endorsed
What the Experts Say.
Dermatologist
What impressed me most is how thoughtfully this kit is designed for mature women 50+. It targets wrinkles, visible sun damage, and loss of firmness with encapsulated retinol and Nordic botanicals like Swedish cloudberry and birch sap. For women seeking firmer, smoother-looking skin without a complicated routine, this delivers exactly what mature skin needs.
Dr. Jen Haley, MD FAAD
US Board-Certified Dermatologist
Clinical Study
Proven Results.
noticed skin looked firmer and more lifted in 4 weeks.
saw fewer fine lines and smoother-looking skin in 4 weeks.
noticed improved bounce & elasticity after 4 weeks.
said skin looked brighter, healthier and more radiant after 1 week.
Based on a clinical study of 42 women ages 45–72 after 5 weeks of daily use of the Lift, Firm & Glow Ritual.
Why NOOMI Exists
A note from our founder
I Was Diagnosed With Stage 3 Melanoma. It Changed Everything.
When I was diagnosed, I began questioning everything I allowed near my body — especially the skincare I had trusted for years. I started reading labels more carefully than ever before. What I found shocked me: unnecessary fillers, synthetic additives, diluted formulas, and ingredients that looked impressive on the front of the bottle but added little real value.
Living in northern Sweden, I had always been surrounded by some of the most resilient plants on earth — forced to survive brutal winters, endless summer light, and untouched conditions. That's where the idea for NOOMI began.
No filler water. No unnecessary additives. No chasing trends. Just high-performance skincare made with purpose — combining the purity of Nordic botanicals with modern science to create formulas that are concentrated, gentle, and truly worthy of mature skin.
I created the brand I wish had existed when I needed to trust what I was putting on my skin.
Tindra Eriksson
Founder & CEO, NOOMI Stockholm
RN · Certified Esthetician
Why the Full Ritual
Outperforms the Rest
We Know Lift & Glow Kit Works.
No Results? Your Money Back.
Try Lift & Glow Kit completely risk-free for 60 days. If you don't see visibly plumper, smoother, more radiant skin — we'll refund you for one used product. No forms, no hassle, no questions asked. Beauty should feel easy.
Got Questions? We've Got Answers.
Step 1 — BirchTech Hybrid (PM, after cleansing)Pump 1–2 presses onto clean fingertips and smooth over face and neck. Gently dot around the eye area — this is your serum, cream, and eye treatment in one. Wait 30–60 seconds to let it absorb fully before moving to Step 2.
Step 2 — Wild Blue Elixir (PM + optional AM)Press 3–4 drops onto your palms, warm between fingers, and press gently over face and neck to seal in hydration and deliver deep overnight nourishment. Wild Blue can also be used alone in the morning for an instant glow boost.
Yes. Both products are formulated with mature, thinning, and sensitive skin in mind. There are no synthetic fragrances, parabens, sulfates, or harsh chemicals — just nourishing Nordic botanicals chosen for their ability to be both effective and gentle. The formula is soothing by design, so skin feels calm, comfortable, and supported — not irritated.
Many women notice an immediate plumping and glow effect from the very first use. In our clinical study, 88% of women reported brighter, more radiant-looking skin after just one week. With continued daily use, fuller results — softer fine lines, smoother texture, and improved firmness — are typically visible within 3–4 weeks.
The kit is designed as an overnight ritual — nighttime is when skin is most receptive to repair and renewal. That said, Wild Blue Elixir works beautifully as a morning treatment on its own. A few drops warmed between your palms and pressed into skin will nourish deeply, restore natural radiance, and help defend against free radical damage throughout the day. BirchTech Hybrid is best kept for your evening routine.
Most anti-aging products are over 80% water — meaning active ingredients are heavily diluted before they ever reach your skin. The Lift & Glow Kit is built on a waterless, filler-free base, so every drop is concentrated with purpose.
Made in small batches to ensure peak freshness and potency, our Nordic Botanica Infusion™ acts as a delivery system — helping actives penetrate deeply rather than sitting on the surface, so they can work at a cellular level where real change happens. Cold-pressed, wild-harvested Swedish botanicals. No fillers. Nothing stripped. Just nature, preserved.
Yes. BirchTech Hybrid is designed to double as an eye treatment — simply dot it gently around the orbital bone using your ring finger. Wild Blue can also be lightly pressed around the eye area to soften dryness and the appearance of fine lines. Just avoid direct contact with the waterline.
No. Both products are lightweight and absorb quickly — they don't sit on the surface or leave a heavy residue. The kit is non-comedogenic, meaning it won't clog pores, and is well-tolerated by women with combination and oily skin types. Most find the formula balancing rather than aggravating — skin feels nourished, not greasy.
We want you to feel completely confident trying the Lift & Glow Kit — which is why we offer a 60-day money-back guarantee. If you're not happy with your results for any reason, contact us within 60 days of purchase and we'll refund you in full — even on a used product. No forms, no hoops, no questions asked.
Real Results
Women Are Loving It.
Let's face it, I'm tired at night and don't want to fuss over products. Birchtech Hybrid Serum/Cream, along with cleansing and Wild Blue, takes no time to apply and I feel like it works its magic while I sleep. I haven't been using it long but my skin looks better already; it's so soft when I awake in the am and not as dull. At 62, I don't look as worn out like I did before, and this serum/cream is a little luxury I give myself after a long day.
So very happy that I tried this duo-my skin thanks me every day! The cleanser works without the drying effects of most other products and the Wild Blue gives my skin the nourishment it needs. I live in the desert so refreshing my skin is no longer a challenge! Thank you for wonderful products!!
Lift & Glow Kit
Awesome products! I have tried many, many high end skin products none beat the Lift, Firm and Glow Ritual. Give them a try you won't be disappointed.
I have used organic skincare for decades. I never sat for long with one brand, always jumping from one moisturizer to the next. I started using the Noomi line almost 6 months ago. There's a quality about it that's hard to put into words. My skin looks luminous. There's a gentle natural scent. As though the products have a special vibration of harmony and contentment. I feel settled into this beautiful simple regimen, no longer restless to finish one jar of face cream to move onto the next. I also have eliminated the need for so many steps in my skincare. It's simple. A day cream, a night serum, and Wild Blue facial oil. Recently received the oil cleanser which I will start once I've used up my current one. I'm surprised with how satisfied I feel. I have found my skincare.
