Helping Women Age Gracefully With Pure, Fresh Beauty

"At NOOMI, we believe that beauty is a holistic journey. Our mission is to cultivate confidence, empowerment, and enduring beauty for women as they age. We achieve this by simplifying beauty routines with versatile products that blend Nordic botanicals and clinically proven ingredients, addressing both inner and outer beauty."

At NOOMI Stockholm, we aren't just a skincare brand; we're a small, family-operated business deeply rooted in the heart of Stockholm, Sweden. With our legacy and expertise in the natural wonders of the Nordic environment, we embarked on a journey in 2019 to redefine clean beauty.

Driven by a passion for harnessing the power of Nordic nature, we craft our products in small, fresh batches every day right here in Sweden. What sets us apart is our commitment to waterless, fresh beauty. Unlike conventional skincare, which often contains up to 80% distilled water, our products are free from such fillers. We believe in the healing touch of hand-picked, sustainably sourced berries, plants, and tree saps from the pristine, wild Swedish landscapes.

In our topical formulations, you won't find any water, perfume, colorants, or any other questionable ingredients. Every NOOMI product is meticulously handmade to order, ensuring the natural ingredients and actives are at their peak potency when they reach your doorstep. We've taken a step further to ensure our products reach you in the freshest state possible. You won't find our creations on traditional store shelves, where products often languish for weeks. Instead, we exclusively offer our handmade skincare products through the NOOMI Stockholm website.

Our passion for health and well-being knows no bounds. As medically trained professionals, we are committed to offering women worldwide the opportunity to experience the revitalizing touch of our freshly made Scandinavian skincare. While our roots are firmly planted in Stockholm, our products now grace the homes of women around the globe. We're incredibly excited about our expanding community in the US! In 2024, we proudly unveiled a brand-new warehouse in Texas, further solidifying our commitment to better serve our valued customers across the country.

At the core of our mission is the desire to create minimalistic, all-in-one beauty products that cater to the unique needs of aging skin. We believe that every woman deserves to enjoy the beauty of healthy, radiant skin, and our formulations are designed to make this a reality. With NOOMI Stockholm, embrace the fusion of nature and science, where timeless beauty meets the nurturing embrace of natural skincare.