From Stockholm With Love: Crafting Pure, Fresh Beauty
At NOOMI Stockholm, we aren't just a skincare brand; we're a small, family-operated business deeply rooted in the heart of Stockholm, Sweden. With our legacy and expertise in the natural wonders of the Nordic environment, we embarked on a journey in 2019 to redefine clean beauty.
Driven by a passion for harnessing the power of Nordic nature, we craft our products in small, fresh batches every day right here in Sweden. What sets us apart is our commitment to waterless, fresh beauty. Unlike conventional skincare, which often contains up to 80% distilled water, our products are free from such fillers. We believe in the healing touch of hand-picked, sustainably sourced berries, plants, and tree saps from the pristine, wild Swedish landscapes.
In our topical formulations, you won't find any water, perfume, colorants, or any other questionable ingredients. Every NOOMI product is meticulously handmade to order, ensuring the natural ingredients and actives are at their peak potency when they reach your doorstep. We've taken a step further to ensure our products reach you in the freshest state possible. You won't find our creations on traditional store shelves, where products often languish for weeks. Instead, we exclusively offer our handmade skincare products through the NOOMI Stockholm website.
Our passion for health and well-being knows no bounds. As medically trained professionals, we are committed to offering women worldwide the opportunity to experience the revitalizing touch of our freshly made Scandinavian skincare. While our roots are firmly planted in Stockholm, our products now grace the homes of women around the globe. We're particularly proud of our growing community in the US, with an exciting new chapter set to unfold in Texas in 2023.
At the core of our mission is the desire to create minimalistic, all-in-one beauty products that cater to the unique needs of aging skin. We believe that every woman deserves to enjoy the beauty of healthy, radiant skin, and our formulations are designed to make this a reality. With NOOMI Stockholm, embrace the fusion of nature and science, where timeless beauty meets the nurturing embrace of natural skincare.
Registered Nurse, graduated in 2016. Certified Cidesco/Itec esthetician with a specialist degree in cosmetic chemistry & science at International Beauty School 2015.
Ängla M. Ernudd
M.D; Ph.D. (Doctor of medicine) graduated from Karolinska Institute in 2013. Currently getting an advanced medical degree as an associate professor and doing medical research at Harvard University.
Natural beauty skincare formulator. Deep expertise and knowledge of the Scandinavian flora and wildlife. Sustainability advocate and green beauty lover.