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We’re committed to making fresh-to-order beauty products with sustainable sourcing and harvesting principles.

Our approach is different. We take it further than traditional clean-beauty standards and even remove water from our formulas. We are the first Scandinavian waterless beauty brand, to create multi-functional green beauty products that minimize waste and maximize results. NOOMI considers every impact from how our raw ingredients are harvested to how a product can last longer to how each product can be made fresh for delivery.


How Our Clean Beauty Standards Outshine Others in Four Fundamental Dimensions


Most skincare products on the market, including clean-beauty formulations, contain between 70-90% distilled water. This is a type of purified water that goes through a purification process requiring at least 9 liters of regular water to yield 1 liter of distilled water. 

As almost half of the world’s population will face water shortages by 2030, the environmental damage is hard to ignore. NOOMI Stockholm never uses distilled water in any topical skincare products, only natural ingredients like berries, plants and tree saps that deliver an actual benefit for skin.


All NOOMI products are made in only small, fresh batches daily. We are a fresh-to-order beauty brand which means we can guarantee ultimate freshness, purity and quality. We don’t sell our products to other stores where there is a risk that the products will be left on a shelf for weeks or even months. 

By blending by hand rather than having machinery running day and night, there is zero carbon footprint in the production process. Any potential errors during production can be mitigated on a very small scale, which results in minimal waste. 


All of our natural ingredients are handpicked according to fair trade principles without hurting biodiversity. No machinery is ever used. The Nordic berries, plants, and saps are collected in organic-certified forests in the Swedish Lappland far from any pollution. 

The berries and plants must withstand short but intense summers and ice-cold winters which makes them incredibly nutrient dense with antioxidants, plant sterols, enzymes, and fatty acids and should be harvested with care. 


Minimum waste means using fewer products. Using fewer products means using only multifunctional, long-lasting products. 

Eliminating water and fillers means our products are packed with only nutrient-dense ingredients which means they last longer and are a lot more effective. This eliminates unnecessary steps in your routine and maximizes return for your skin in a very sustainable, efficient way.


All of our formulations are hand-poured into non-toxic glass bottles that are easily recyclable. We have replaced product boxes with organic cotton drawstring bags so you never have to throw them away.  All cards are printed with 100% plant-based, renewable, and biodegradable ink made from algae cells. 

When you order from NOOMI, you’ll always receive your products in biodegradable sustainably-printed boxes. We even use biodegradable materials inside our shipping boxes. You can either recycle, save, or compost all the packaging. 


Join us in embracing a sustainable journey with products that prioritize your health and contribute to a greener, cleaner world.

We simply believe it’s important to live in harmony with all the life sharing this planet. We never test our products on animals or use animal-derived ingredients. We only choose the purest and most nutritious Scandinavian plants and berries we can find. Our NOOMI products never contain parabens, synthetic colorants, perfume, filler-ingredients, or any other harsh chemicals that can be harmful to you or the environment. 

We believe in complete transparency from our harvesting process to showcase every single ingredient that goes into a NOOMI product.