As Seen In:
The Noomi Stockholm Promise
Vegan
Dermatologist
Tested
Natural
Ingredients
Clean
Formulated
Small-Batch
Made
Gluten-Free
Most 'Natural' Skincare Wasn't Made For Your Skin
Your skin has changed. It's become more delicate, more selective, less forgiving. Yet most natural skincare still treats all skin the same—regardless of age, sensitivity, or hormonal shifts.
No wonder the serums that worked for your daughter leave you disappointed. No wonder "gentle" formulas feel ineffective while "active" ones feel too harsh.
Your skin deserves formulations that understand its wisdom—not fight against it.
The Nordic Breakthrough That Changes Everything
Nature's Most Resilient Botanicals Meet Proven Science
Deep in the forests of Scandinavia, botanicals face some of the harshest conditions on earth—months of darkness, brutal cold, extreme stress. Yet they don't just survive. They concentrate their power and become stronger.
They learned the secret your mature skin needs: how to protect and strengthen simultaneously.
Nordic Botanica Infusion™
At Noomi, we discovered that when you deliver proven actives in a "cushion" of concentrated Nordic botanicals, something remarkable happens.
Your skin doesn't have to choose between getting results and staying protected.
The botanicals create a gentle pathway that lets clinical actives work deeply for mature skin while keeping your barrier intact. No irritation. No peeling. No compromise.
This isn't about using weaker ingredients. It's about using smarter delivery.
Chaga Mushroom *
Reduces wrinkles & fine lines
Cloudberry *
Plumps, improves elasticity
Lingonberry *
Lightens dark spots
Sea buckthorn *
Brightens under eye circles
Birch Sap *
Strengthens & hydrates
Rose hips *
Restores firmness
Swedish Blueberries*
Boosts radiance
and hydration
Rose Root*
Improves firmness
and elasticity
Why Dr. Jen Haley Recommends BirchTech Hybrid In This Kit For Mature Skin
"As a dermatologist, I recommend BirchTech Hybrid to women 50+ because it's formulated specifically for mature skin's unique needs. It addresses the aging concerns I hear about most—fine lines, deeper wrinkles, loss of firmness, and stubborn sun damage—all in one gentle, effective formula.
The simplified routine eliminates the guesswork, while the Nordic botanicals like cloudberry and chaga mushroom provide powerful anti-aging benefits without the irritation that mature skin often experiences with harsh treatments."
Dr. Jen Haley, MD FAAD
US Board Certified Dermatologist
What Our Customers Are Saying:
"This serum delivers and is worth every penny!! I was hesitant to try this because so many products promise results but end up being a waste. This reduces the look of fine lines, and firms my skin. Thank you, thank you!!"
- Dawn F.
"I am 67yr. young but with the serum and oil i look 30! It was the weirdest thing. I was just doing my thing, applied the serum then blueberry oil. OMG! It was the weirdest (good) happening. No sooner did I apply both i had smoother, brighter excellent skin. It was so strange to see a result then and there immediately No oily residue from the blueberry oil and the serum melted in with no problem. I am on the web site currently to get a 2nd set before they sell out."
- Kerry Jo. N., age 67
"I was looking for a more natural face cream and found this. A little goes a long way. Being 57 I've used everything from, la praire, to oil of olay. I have the wrinkles, the saggy neck, things are just going south. With this Moisturizer, I'm doing my best to keep my skin in better shape than it was and I really enjoy the results so far."
- Iris S., age 57
"I have mature, crepey skin and have tried tons of products which did NOTHING. I saw this on ig and thought it can't hurt to try and I'm sold! The product is great for minimizing the appearance of wrinkles and age spots. Upon application, it leaves the skin feeling smooth and soft, with the appearance of much younger skin. The price is very reasonable for what you get. I love this product."
— Susan Pane
"Oh my god, my skin looks and feels incredible. Enlarged pores, poof gone. Magical glow, plumped complexion, and even skin texture and tone. I also apply it on my neck where I may have concerns about sagging skin. This has made a BIG difference, and I hardly want to wear foundation anymore. Received it as a birthday gift, eagerly awaiting its restock!"
- Evangelyn F.
"Great product! I highly recommend this for dry skin! Helps diminish wrinkles."
- Helen H.
Step 1: BirchTech Hybrid™
Your Skin's Overnight Transformation
While you sleep, Nordic Botanica Infusion™ delivers proven actives—gentle retinol, vitamin C, barrier-safe hyaluronic acid—cushioned in potent Swedish forest botanicals.
The result? Deep repair work without the redness, peeling, or damage. More collagen. Better texture. Fewer lines. The kind of transformation that used to require harsh treatments.
Step 2: Wild Blue™
The Finishing Touch That Gets You Compliments
This concentrated Nordic blueberry essence gives you that radiant glow and makeup-ready base that makes results visible to the world. Your makeup glides on perfectly. Your skin has that natural luminosity people notice.
Together: Clinical-level transformation, delivered with botanical wisdom.
Real Women, Real Results
"Two Tiny Bottles Replaced Half Of My Skincare Routine"
"I’m about to turn 60 and I’m super picky about my skincare. I don’t have time for a million steps and I definitely don’t want anything that’s going to be super harsh on my skin but I still want results.
What I love about the Lift & Glow Kit is that it’s made with ingredients straight from organic-certified forests in Sweden. It’s super fresh, all natural and I definitely see a difference.
If you’re tired of overcomplicated skincare that doesn’t work. Try Noomi!"
– Karla, Age 59.
"At 67, After A Lot Of Trial And Error, I Found A Much Simpler Way"
“I think my skin is glowing for my age. But mature skin really needs a different approach. As we age, our skin changes, it becomes much thinner, drier, and you know… that less elasticity. The barrier becomes more delicate too, which means the harsh chemicals and complicated 10-step routines often do more harm than good.
Instead of layering a bunch of products as we do – the eye cream, the serum, the moisturizer – I use one multi-tasking serum that does all three.”
– Sheila Kiss, Age 67.
"I Spend Less Time And Less Money... And Now My Skin Is More Radiant Than Ever"
"This new skincare line literally changed my life. No fillers. No nonsense. Just results.
Wild Blue is packed with the power of over 200 Swedish Blueberries – that’s serious antioxidant power for your skin.
BirchTech Hybrid does the job of a moisturizer serum and an eye cream all in one simple step.
You need to try this. You can thank me later.”
– Cherelynn, Age 51.
Clinically Proven to Reduce Signs of Aging
Saw Firmer Skin
With Fewer Wrinkles
-
Fine lines reduced by an impressive 85%
-
Deep lines and wrinkles visibly diminished by 58%
-
Skin felt significantly firmer and more elastic, with a 56% improvement
Reported Smoother Skin
Around the Eyes
-
Fine lines around the eyes reduced by 91%
-
Under eye puffiness reduced by 50%
-
Skin around the eyes felt firmer and smoother by 60%
Saw Brighter, More Even Skin
-
Skin appeared 66% brighter
-
69% improvement in skin tone evenness
-
Hyperpigmentation visibly reduced by 71%
-
Skin texture enhanced by 79%, unveiling smoother skin
-
Pores appeared 85% less noticeable
Natural Skincare Has Evolved— And So Should Your Expectations.
Most natural brands use the same concentrations and delivery methods they did 20 years ago. Botanica Infusion™ represents the next generation: botanical wisdom enhanced by modern delivery science.
“These products work wonders to minimize wrinkles and age spots, leaving my skin smooth, soft, and visibly younger-looking."
— Susan P.,
Verified Customer
"What impressed me about BirchTech Hybrid is how thoughtfully it's designed for mature women 50+. Instead of juggling multiple products that may irritate aging skin, this single formula targets wrinkles, sun damage, and loss of firmness with proven ingredients like encapsulated retinol and unique Nordic botanicals.
— Dr. Jen Haley, MD FAAD board Certified Dermatologist Verified Customer
“I must admit, the benefits I'm getting from NOOMI at 66 is my skin is so much plumper and it feels so much tighter. I think it's actually better now than when I was 40.”
— Sheila K.,
Verified Customer
Noomi's 30-Day Glow Guarantee
We believe you will absolutely love our freshly made small batch products powered by Botanica Infusion™, but we understand that sometimes they might not be the perfect fit.
Therefore if you don't see visibly firmer, brighter skin in 30 days, or you're not completely satisfied for any reason, you can return your purchase within 30 days for a full refund. We're that confident in Nordic Botanica Infusion™.
You can read more about our guarantee here
Noomi's 30-Day Glow Guarantee
We believe you will absolutely love our freshly made small batch products powered by Botanica Infusion™, but we understand that sometimes they might not be the perfect fit.
Therefore if you don't see visibly firmer, brighter skin in 30 days, or you're not completely satisfied for any reason, you can return your purchase within 30 days for a full refund. We're that confident in Nordic Botanica Infusion™.
You can read more about our guarantee here
Got Questions?
Customer Reviews
I have only been using these products for about a week and am amazed at how good my skin looks😊
BirchTech Hybrid Overnight Serum/Cream
I just want to start out saying that I have muscular dystrophy and one of the I’m fortunate problems is the muscles around my mouth
I have tried everything under the Sun, and I have only been using this product about 2 to 3 weeks now and as you can see from the photos, it has softened the lines around my mouth. I’m very grateful for this kit, the serum & oil. and I’m looking forward to the weeks ahead to see more results !!!
The BirchTech Hybird Overnight Serum/Cream effectiveness is superb. It's a game changer for me. My skin is well moisturized, not greasy and doesn't dry out my skin. I have noticed noticeable improvement in my skin texture, wrinkle reduction, and firmness. I also like it due to it being suitable for day and night use. It has simplified my routine and my face feels nourished and hydrated from using it this way. It has been a year since I started using this product and very pleased with it.
This is a wonderful serum/cream that I highly recommend. I noticed a difference the first time I tried it. My skin looks more radiant & smooth. I appreciate the very mild scent as I'm very sensitive to smell as well as my skin which I can happily say no effects. Just excellent results. Thank You!!
A Skincare Ritual Born from Healing
When our founder, Tindra Eriksson, was diagnosed with Stage 3 melanoma, everything changed. She began questioning the ingredients in her everyday products — especially skincare.
The more she researched, the more she realized that most formulas were overcomplicated, full of synthetic fillers, or simply not designed for sensitive, mature skin.
So she returned to her roots: the pristine forests and fields of Sweden. There, she began developing skincare that was clean, calm, and effective.
Lift & Glow, and it’s Botanica Infusion™ formula is the result. Two simple steps. Gentle, potent botanicals. No fragrance. No water. No compromise.
We're proud to announce our partnership with the National Breast Cancer Foundation (NBCF). We're committed to making a difference, which is why a portion of every sale goes directly to NBCF to help fund their impactful initiatives.