Impossible you say!
After all, you must have heard about all the benefits of drinking water and how it helps your body stay hydrated, refreshed and helps maintain your skin’s elasticity.
That’s all true – when you are DRINKING the water.
But having water inside your beauty products is another story altogether.
If you look on the back of any of your beauty products, where the ingredients are listed, you’ll see that the first item on the list is generally “Aqua” (go on take a look).
Aqua is the official name of “water” in the International Nomenclature of Cosmetic ingredients – which is basically a fancy way of saying “This is all the stuff that you are putting on your skin with this product”.
This list displays ingredients in order from the most important in weight (at the top) to the least important in weight (at the bottom).
A skincare cream may contain 60 to 85% of water, while in lotions, shower gels, and shampoos the amount of water may even go up to 95%!
With a list like this that has Water or “Aqua” at the top, you’d think it was the most important or most beneficial ingredient right? The opposite is actually true..
You see the truth is water doesn’t do anything beneficial for your skin.
It is only filler material. The reason? It's cheap and it keep costs down, yet it provides no value, for the end-consumer..for you.
And what a filler does is “take up space in the product” leaving it with a very low concentration of active ingredients.
So if anything, having water in your products actually hurts you!
Maturing Skin Needs MORE Active Ingredients
Your skin, especially skin that is maturing needs LOTS of active ingredients in high quantities to be healthy and look its best.
This is partially due to the natural body changes that come with age like the loss of hormones due to menopause.
Your skin simply can’t do without supplementing them anymore.
And using water-filled, low-active concentration products simply means you’ll have to buy MORE of the product to get the same result as one with a high concentration.
It also means that you will have to keep layering products which can cause irritation, inflammation and at its worst..collagen breakdown.
You’ll also have to apply these products over and over again to see any visible results, which for most people is too much of a hassle.
And that’s just for ONE active ingredient.
Your maturing skin needs at least 6 different types of ingredients within different categories in the correct percentages to stay healthy, feel firm, youthful and look its absolute best.
So to get all of them on your skin… you’ll have to buy lots of different types of products for each of the ingredients.
This is something all the big beauty brands don’t want you to know.
I mean… no cost is too great to have the healthy, youthful-looking, radiantly glowing skin you want right?
It’s the cumbersome beauty routines that are the real problem.
You need Vitamin C serums, Vitamin E, Niacinamide, Retinoids, Alpha Hydroxy Acids, SPFs, Moisturizers, Humectants, Antioxidants most of which you’ll have to layer on in a specific order with other products… sometimes having to apply them multiple times a day to see results.
It’s really not an effective strategy.
More than likely, following these types of beauty routines, won’t be the best for you, especially as you age and your skin is more sensitive for overuse of products.
You Don’t Need A Plethora Of Weak Watered-Down Products
The ideal solution would be to have all the active ingredients your skin needs, in high concentrations, inside one easy-to-use beauty product.
And it’s pretty achievable too.
For example, if all the Big Beauty brands decided to remove water from their formulas and replace it with nutritious active ingredients that benefited your skin instead, you wouldn’t need to buy as much stuff.
But if they did that, they wouldn’t make as much money from their customers, and some of them would go out of business and that’s the last thing they want to happen.
At NOOMI Stockholm, we do things a little differently.
As a Scandinavian beauty brand, we are able to naturally source and hand harvest all our ingredients from the Nordic mountains and put them into our formula in their freshest and most natural forms.
We’ve managed to remove water from our products and replace it with a long list of helpful, potent natural extracts that benefit your skin immensely in our flagship product BirchTech Hybrid.
And NO! Don’t worry it’s not going to cost you an arm and a leg to get it.
BirchTech Hybrid as the name implies is a serum/cream hybrid that is water-free and contains all the active ingredients necessary for your skin to look youthful, stay vital and feel at its best.
Our special water substitute is highly nutritious and beneficial for your skin on its own, so we had a lot of space left over to pack in lots of nutritious, active ingredients in high quantities.
Giving you more of the benefits you need for healthy, vital, smooth, and radiantly glowing skin as you mature with:
Faster, visible results on your skin…
Less cumbersome beauty routines…
And less money than you’d have spent on all the other products combined.
Although there is one drawback. Because we harvest all our ingredients naturally and make sure it is chock full of active ingredients, we can only make BirchTech Hybrid in small batches.
It has benefits that can apply to women of all ages, but in a way, it’s really not for everyone.
BirchTech Hybrid is for maturing women who value looking their best and want to get the best out of their products and beauty routines with the least amount of effort.
If that sounds like you, you’re going to love what we have to offer with BirchTech Hybrid.
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