The Effortless 3-Step Anti-Aging Ritual for Women 50+
Natural, Proven & Effective
As we get older, skincare doesn’t need to get more complicated — it needs to get smarter.
Mature skin simply has different needs: more nourishment, more barrier support, and fewer harsh, stripping steps.
That’s why this effortless 3-step ritual was designed to deliver real anti-aging results without overwhelm, irritation, or 10 products on the bathroom counter.
🌿 STEP 1 — Gentle Cleansing for Mature Skin (Why It Matters)
As we age, skin becomes thinner, drier, and more sensitive — which means most traditional cleansers (foaming, harsh surfactants, acids, strong fragrances) can actually:
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Strip natural oils
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Disrupt the moisture barrier
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Worsen lines & wrinkles
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Trigger redness + irritation
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Make skin appear dull and dehydrated
That’s why women 50+ should never use stripping cleansers. Mature skin needs cleansing that removes makeup + impurities while feeding the skin, not drying it out.
A nourishing botanical cleanser helps mature skin look smoother, brighter, and more comfortable — before you even apply your treatment.
✨ Why the Wild Berry & Mushroom Cleansing Elixir is ideal for mature skin
This isn’t a typical cleanser. It’s a treatment cleanser — melting from oil into silky milk as it infuses your skin with anti-aging Nordic botanicals.
Bilberry, cloudberry, lingonberry, rosehip, elderberry, red raspberry, chaga, reishi, and maitake work together to gently cleanse while softening lines, calming redness, and restoring a healthy glow.
Why it’s different:
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100% natural ingredients
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No perfumes, sulfates, or harsh foaming agents
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Melts makeup without stripping
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Leaves mature skin hydrated, smooth & glowing
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No double cleansing needed
| ★★★★★ Denise · 2 Weeks · Lift & Glow  “My skin looks the best it has ever been.” “I have been using these products for 2 weeks now and I am in love! My skin is glowing and I am already noticing diminished fine lines. I recently celebrated my 56th birthday and my skin looks the best it has ever been. Thank you for bringing natural products that are good for my skin and effective.” |
✨ Step 2: One effective & gentle treatment - not 10 steps
As we age, the skin becomes thinner, drier, and more reactive. Collagen declines, the barrier weakens, and tolerance for strong actives (harsh retinols, acids, multiple serums) drops dramatically.
That’s why most women 50+ don’t need more products — they need the right kind of product: one formula that strengthens the barrier, boosts collagen, hydrates deeply, and smooths lines without irritation. Layering several serums, creams, acids, and eye products often leads to:
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Irritation
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Redness and peeling
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Sensitivity
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Ingredient conflicts
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Money wasted on steps that cancel each other out
That’s why Step 2 needs to most work— simply and gently.
BirchTech Hybrid — all-in-one formula for younger skin
This Scandinavian multitasker with potent Nordic botanicals firms, reduces wrinkles and hyperpigmentation — without irritation.
It replaces serum, moisturizer and eye cream, making your routine simple but incredibly effective.
90% of women have reported back:
✓ Softer fine lines & wrinkles
✓ Brighter, more even tone
✓ Firmer, bouncier feel
✓ Stronger barrier + less dryness
✓ Deep, lasting hydration
Small-batch. Clean. No perfumes, parabens, silicones, or harsh actives — ever.
This is the step where most women 50+ see the biggest transformation within a few weeks.
| ★★★★★ Bonnie · 9 Months · Lift & Glow & Cleanser  “My skin has never looked better.” “I have been using the lift & glow for 9 months. I am very happy with the results. My skin has never looked better. I also like that it has simplified my routine morning and night. I definitely recommend the lift & glow.” |
✨ STEP 3 — Lock in Nourishment & Glow
As estrogen declines, skin after 50 becomes thinner, drier, and more prone to moisture loss. The natural oils that once kept the skin soft and cushioned drop dramatically — which is why many women suddenly feel:
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“My skin looks dull.”
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“No matter what I use, I still feel dry.”
A high-quality facial oil replaces what mature skin stops producing naturally: essential fatty acids, lipids, and antioxidants that keep the barrier strong:
✓ Seal in hydration so your routine actually works
✓ Strengthen a thinning moisture barrier
✓ Restore a healthy glow without heaviness
✓ Protect skin from pollution + blue light damage
✓ Improve firmness by boosting elasticity and resilience
For mature skin, a facial oil is not optional —
it’s the final step that prevents dehydration, dullness, and crepey texture while supercharging the results of Steps 1–2.
✨ Wild Blueberry Hydrate+Glow Elixir — deeply nourishes, firms & protects
This is NOOMI’s most pure, hand-made product — a cold-pressed elixir made from over 200 wild Nordic wild blueberry seeds. It nourishes, protects, and hydrates mature skin in a way creams cannot.
What it does for mature skin:
✓ Strengthens overall skin health & firmness
✓ Plumps + deeply hydrates dry, sensitive skin
✓ Restores glow and smoothness
✓ Helps prevent premature sagging
✓ Shields skin from pollution & blue light (screens!)
✓ Leaves skin soft, bouncy, and luminous
100% natural. 100% cold-pressed.
Hand-harvested in limited quantities during Sweden’s short summer season.
| ★★★★★ Karen · 6 Weeks · Lift & Glow & Blueberry Peel  “Finally something that works.” “I started using these products because my skin looked dull and felt tight, especially across my forehead and cheeks. From the first few uses, my skin started feeling more hydrated and smoother, and the light, subtle fragrance made it feel like a small daily luxury. By 6 weeks, my tone looked brighter, fine lines appeared softer, and my skin had a natural glow that wasn’t there before. Even my morning texture looked more even and healthy. I feel like my skin finally reflects how I want to feel—refreshed, confident, and comfortable in my own skin.” |
✨ The Lift & Glow Ritual — Your Complete 3-Step Anti-Aging System
Restore firmness. Brighten tone. Smooth lines. Bring back your natural glow — all in one simple Nordic routine designed specifically for mature, sensitive skin.
Your 3-Step Ritual Includes:
1️⃣ Wild Berry & Mushroom Cleansing Elixir
Gently melts makeup, cleanses without stripping, and infuses skin with anti-aging botanicals.
2️⃣ BirchTech Hybrid Serum/Cream
Your all-in-one treatment for smoother lines, firmer skin, brighter tone, and a stronger barrier.
3️⃣ Blueberry Hydrate+Glow Elixir
Deeply nourishes, locks in moisture, restores radiance, and protects mature skin.
💛 The lift & glow ritual
Get this ritual for 35% off this Black Friday
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Free Luxury Pillowcase included (while supplies last)
The Proof Is in the Pictures
What Makes Nordic Botanicals So Special?
In the far North of Sweden, berries and mushrooms thrive in some of the harshest conditions on earth: long winters, freezing winds, and 24-hour summer sunlight. To survive, they develop extraordinary concentrations of vitamins, antioxidants, and fatty acids — the very compounds that also help protect and repair human skin.
This resilience is what sets Nordic botanicals apart. They’re not just natural; they’re naturally potent. And when infused into a daily ritual like cleansing, they do more than remove makeup. They brighten, hydrate, calm, and support your skin barrier — right from the very first step.
Meet Noomi's Wild Berries & Mushrooms
Bilberry (Swedish Blueberry) – The Radiance Restorer
Bilberry, a wild Nordic relative of the blueberry, is packed with antioxidants and vitamin E. It helps restore radiance to dull, tired-looking skin while strengthening its defenses against oxidative stress. For mature skin, that means more natural glow and less visible fatigue.
Rosehip – The Texture Smoother
Known as nature’s retinol, rosehip oil is rich in vitamins A and C, plus essential fatty acids. It gently supports cell renewal and smooths uneven texture without irritation. Over time, it can help soften fine lines, even tone, and give skin a more refined feel.
Cloudberry – The Arctic Vitamin C Powerhouse
Called “the gold of the Arctic,” cloudberry grows above the Arctic Circle under the midnight sun. These golden berries are rich in vitamin c, which boost collagen in skin. For mature skin, cloudberry is a true multitasker: brightening dullness, plumping elasticity, and helping skin look firmer and more youthful.
Lingonberry – The Anti-Aging Defender
This tart red berry is loaded with quercetin, one of nature’s most powerful antioxidants. Lingonberry extract has been shown to protect collagen and reduce the appearance of wrinkles. Concentrated forms can even deliver up to 40× more antioxidants than the berry itself. The result? Firmer skin and a stronger defense against premature aging.
Elderberry – The Comforting Soother
Gentle yet potent, elderberry calms visible redness and soothes sensitivity. For women who find their skin more reactive with age, elderberry offers comfort and balance, helping skin feel less stressed after cleansing.
Red Raspberry – The Deep Hydrator
Raspberry seed oil is rich in omega fatty acids that lock in moisture and strengthen the skin barrier. Instead of leaving skin tight after cleansing, raspberry oil cushions it with lasting hydration, so it feels soft and comfortable.
Chaga Mushroom – The Firmness Booster
Sometimes called the “King of Medicinal Mushrooms,” chaga is one of the most antioxidant-dense substances on earth. On the skin, it helps soften fine lines, protect against environmental damage, and support firmer, smoother texture.
Reishi Mushroom – The Resilience Builder
Known as the “Mushroom of Immortality” in traditional medicine, reishi helps strengthen the skin barrier and increase resilience. It supports skin’s ability to defend against stress and irritation, making it an ally for sensitive, mature skin that needs extra care.
At NOOMI, our expertise lies in caring for mature skin, which is why we’ve created an entire line dedicated to its needs. We believe in a simple approach with gentle, effective products that nurture aging skin.
As medical professionals, we care about your health—reach out to us anytime for expert skincare guidance! 💚
/ Tindra Eriksson
Founder, RN & Certified Esthetician