Yes, the elixir is great for all skin types and tones, including dry, combination, oily and sensitive skin. It’s lightweight and non-comedogenic which means it will not clog any pores.

Wild Blue can be used with any skin care product and can easily be added to your current skincare routine. It can be used on its own or together with other creams, serums, toners, and SPF. It should however be applied as a last step in your routine, and before SPF.

We highly recommend using it together with BirchTech Hybrid which is a potent combination of a serum/cream. You will give your skin everything it needs in 2 simple steps using this combination.

Wild Blue only contains ONE ingredient. Swedish mature blueberries.

A 30 ml bottle contains over 200 Swedish mature blueberry seeds. The elixir is extracted by carefully cold-pressing the mature blueberry seeds by hand.  Our Blueberry harvest begins in early June and runs through the end of September. We only harvest berries in their mature state when the antioxidant value is at its peak.  Wild Blue has a beautiful deep purple shade from naturally occurring antioxidants.

A true clean beauty formula the only ingredient in this oil is hand-picked blueberry seeds. You will not find any colorants, perfume, preservatives, or additives in our fresh blueberry oil.

Wild Blue:

INCI: Vaccinium Myrtillus Seed Oil. 

Wild Blue Rose Gold:

INCI: Vaccinium Myrtillus Seed Oil, natural mica shimmer. 

Wild Blue can be used both in the am or pm or anytime your skin needs an extra boost.

Evening: Wild Blue should be applied as the last step in your skincare routine.

Morning: Wild Blue should be applied as the last step in your skincare routine, but before SPF.

The texture is lightweight and works beautifully as a primer to get a smooth, glowing canvas before applying your makeup.  

If you have very dry skin you can also mix a few drops of the oil with your foundation. For best results apply the mixture with a slightly damp beauty blender to your face.

You can also enhance other products with Wild Blue. Simply add a few drops to your other creams, body lotions, or haircare products for extra nourishment and moisture.

Unlike other facial serums and oils, Wild Blue contains a rare, potent compound called Anthocyanin which is one of the strongest antioxidants there is. 

Anthocyanin has been shown to protect the skin's collagen from breaking down to keep the skin firm and strong. It also has the ability to protect the skin from any damage related to pollution or blue light from screens. 

To get this active compound in its most potent form, the harvesting windows are very short and we can therefore only produce this luxury elixir in limited quantities.

This really depends on your needs and how much you use at each application but the 30 ml bottle can last up to 5 months if used twice daily, and the 15 ml bottle up to 3 months.  

It’s generally enough with a couple of drops to cover your entire face and neck. However during extra cold months, or if you have very dry skin you might need to use more.

Yes, wild Blue is 100% vegan and cruelty-free. NOOMI Stockholm is certified cruelty-free and vegan by the Peta organization.

Wild Blue comes in 2 distinct variants — a Version 1 in a neutral shade, and a Version 2 Infused with a rose gold shade. 

The non-irritating, ethically made, Rose Gold Mica dust in Wild Blue Version 2, adds a subtle fresh rosy sheen to the skin, which is ideal if your skin tends to look more dull and more tired than usual.

Wild Blue (neutral): Ideal for mature, dry, and sensitive skin.

Wild Blue Rose Gold: Ideal for mature, dull, and tired-looking skin.

Wild Blue’s unrefined, pure nature makes it perfect for even sensitive mature skin and allows us to retain the nutrients and antioxidants of the elixir without any additives or harmful chemicals.

Wild Blue will last around one year unopened on your shelf. Once opened, it's recommended that Wild Blue is used within 6 months.

Wild Blue truly smells of delicious blueberries and nothing else. Our rare elixir is cold-pressed without heat when the berries are at their most active & potent state, so the elixir comes out pure and raw with the natural, sweet wonderful aroma of fresh blueberries.

Absolutely!

Let's start with the ingredients. Wild Blue only features one, single ingredient: Swedish mature blueberries. It's a safe, clean formula without any harsh additives or toxic chemicals you may find in conventional beauty products.

The berries are sustainably harvested in Sweden according to fair trade principles in organic-certified forests a few times a year.

A clean beauty formula also means Wild Blue is ethically made without any animal testing. It's 100% cruelty-free and vegan, like all NOOMI products.

Wild Blue is never mass-produced and only made in small, fresh batches according to the wild berries we manage to harvest each season. We manually fill the freshly cold-pressed elixir into non-toxic glass bottles, which are fully recyclable.

Lastly, we don't use regular product boxes which are usually just thrown away. We pack each product into eco-friendly cotton drawstring bags which you can use again, and again. All the belonging cards are printed with 100% plant-based, renewable, and biodegradable ink made from algae cells.