GLOW AT 60+: A SIMPLE RITUAL FOR FIRM, RADIANT SKIN
Discover a 2-step Scandinavian all natural secret designed for mature skin. Visible results in weeks - without a 10-step routine
★ ★ ★ ★ ★ Rated 4.9/5 by 10,000+ happy customers
Real Stories. Real Results.
66 years young. Glowing. And loving her skin again.
“I’ve tried every cream, serum, and miracle product out there — but most either dried my skin or overpromised and underdelivered. When I simplified and started using just a few high-quality products, everything changed. My skin finally feels soft, firm, and nourished — without the clutter.
I'm really happy with my skin since I found NOOMI, and I think it's actually better now than when I was 40."
—Sheila Kiss, Age 66
"Nothing worked - until this did"
Susan, 61, was overwhelmed by complicated skincare routines. Dryness, sagging, and dark spots left her frustrated. She was skeptical of yet another promise. “I felt invisible in my own skin,” she says. She had nearly given up hope — until she discovered NOOMI’s Lift & Glow Kit.
“After 8 weeks, my skin looked brighter, firmer, and smoother. Even the dark circles under my eyes faded. I finally feel like myself again.” - Susan A. Customer


Helped fade lines around the mouth
Barbara, 66, thought the deep lines around her mouth were there to stay.After years of trying pricey creams and complex routines with little effect, she’d nearly given up. “Those lines always made me feel older,” she said.
“The skin around my mouth just looked softer. Not erased — but smoother, less harsh. Even my daughter noticed. It’s the first time in years I’ve actually liked how my skin looks without makeup.”
— Barbara L., 66
Clinically Proven Visible Results
- 🌸 Fine lines & wrinkles reduced by 85%
- ✨ Skin felt 56% firmer and more elastic
- 👁️ Puffiness around the eyes reduced by 50%
- 🌿 Skin texture improved by 79%
- 🌞 Brighter skin tone — 66% improvement
- 🎯 Pores appeared 85% less noticeable
Results obtained from a 12-week Clinical Trial involving 68 female participants, aged 48–77, with self-perceived mature skin.
A 2-STEP ROUTINE THAT DELIVERS
The Lift & Glow Kit combines our best-selling Birchtech Hybrid Serum-Cream and Wild Blueberry hydrate + glow elixir to deeply hydrate, firm, and smooth mature skin. It replaces eye cream, countless serums, moisturizer and facial oil — in just two simple steps.

Smoother skin around the eyes
Linda, 54, struggled with crepey skin around her eyes and uneven texture. “The area around my eyes looked papery, and makeup just made it worse,” she said. After using NOOMI’s Lift & Glow Kit, she finally noticed a change.
“My skin feels so much softer now — especially around my eyes. That crepey texture is visibly smoother, and I don’t feel the need to cover it up as much anymore. It’s the most confident I’ve felt in years.”
— Linda M. Customer

How to Use Your Lift & Glow Kit
Step 1: Gently massage 1–2 pumps of Birchtech Hybrid onto clean, dry skin — morning and evening.

Step 2: Warm 3–5 drops of Wild Blue Oil between your fingertips and press into the face and neck.

That’s it: No separate eye cream, serum, or moisturizer needed — just two simple steps for firmer, radiant skin.
Works beautifully under SPF and makeup. New to active treatments? Start with Birchtech Hybrid at night, then build up to daily use or as tolerated.
Made with natural ingredients from
organic-certified forests in North Sweden
Because of the short, intense growing season and extreme climate, Nordic botanicals develop unusually high levels of antioxidants and nutrients — making them far more potent than plants grown elsewhere.

Sea buckthorn *
Brightens under eye circles

Birch Sap *
Strengthens & hydrates

Blueberry *
Restores firmness & radiance

Chaga Mushroom *
Reduces wrinkles & fine lines

Cloudberry *
Plumps, improves elasticity

Lingonberry *
Lightens dark spots
SWEDISH YOUTH COMPLEX (65%)
This product features NOOMI’s Swedish Youth Complex—a potent blend of handpicked berries, tree saps, and herbs from organic-certified Scandinavian forests. Our proprietary cold-pressing process preserves 100% of the active compounds, helping the skin absorb nutrients 10x more effectively, delivering faster, visible results.
Inside the complex:
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Chaga Mushrooms: Packed with antioxidants, chaga reduces fine lines and enhances skin’s elasticity for a more youthful look.
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Cloudberries: Plump and smooth the skin, giving it a soft, supple, and youthful feel.
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Lingonberries: Target age spots and sun damage, brightening skin and creating a more even tone.
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Birch Sap: Hydrates, strengthens, and promotes a youthful, glowing complexion.
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Sea buckthorn: Repairs skin, boosts collagen, and diminishes the appearance of wrinkles.
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Rosehips: Improve skin texture and stimulate collagen production, leaving skin smoother and firmer.
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Rose root: Improves circulation and tone, revitalizing skin and reducing signs of stress.
All Scandinavian ingredients are hand-picked in organic-certified forests according to fair trade standards.
Other Key ingredients:
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0.5% encapsulated Retinol: Carrot-derived in a non-irritating slow release form. Helps with collagen production, to restore volume and firmness.
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Pure vitamin C: Brightens, collagen production, enhances effectiveness of other ingredients.
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Plant based hyaluronic acid: Deep hydration, plumps fine lines and smoothens uneven texture.
FULL INGREDIENT LIST:
Betula (birch) Alba Juice*, Avena Sativa (Oat) Oil*, Vegetable Glycerin*, Cetearyl Olivate*, Stearic Acid*, Cetyl Alcohol*, Olea Europaea (Olive) Fruit Oil*, Butyrospermum Parkii (Shea) Butter*, Caprylic/Capric Triglyceride*, Sorbitan Olivate*, Diheptyl Succinate(Sugarcane derived)*, Capryloyl Glycerin/Sebacic Acid Copolymer (natural emollient)*, Persea Gratissima (Avocado) Oil*, Rubus Chamaemorus (Cloudberry) fruit extract* , Hippophae Rhamnoides (Sea Buckthorn) Fruit extract*, Vaccinium Vitis-Idaea (Lingonberry) Fruit Extract*, Inonotus Obliquus (Mushroom) Extract*, Rhodiola Rosea Root Extract*, Rosa Canina (Rosehip) Fruit Extract*, Ascorbic Acid (Vitamin C)*, Plant-based Hyaluronic Acid*, Aimmondsia (jojoba) Chinensis Seed Oil*, Butylene Glycol*, Retinol*, Pentylene Glycol (biobased hydrator)*, Alginate (Seaweed)*, Xanthan gum*, Anthemis Nobilis (Chamomile) Flower Oil*, Glycine Soja Oil*, Acacia Senegal (tree extract)*, Propylene Glycol (biobased hydrator)*, Carbomer, Phenoxyethanol, Ethylhexylglycerin*, Chlorophenesin, Sodium Stearoyl Glutamate*, Tocopherol (Vitamin E)*
Plant-derived: *
99.3% Natural Origin ingredients.
🌸 30-Day Money-Back Guarantee
Your trust means everything. If you’re not completely happy within 30 days, simply contact us for a full refund.
No questions. No fuss. Just beautiful, radiant skin or your money back.
AS SEEN IN/PARTNERS:



Why NOOMI Stockholm:

Water & Filler-free
Skin is naturally impermeable, which means it doesn’t absorb water. Our waterless formulas are designed to mimic the skin's natural sebum, allowing ingredients to interact with and work more effectively on the skin, ensuring quick absorption. Our products are free from distilled water, SLS, parabens, perfumes, alcohol, harsh synthetics, and palm oil.

Simple, Effective Routines
At NOOMI, we believe in the power of simplicity. Our products are up to 10 times more concentrated than traditional skincare, meaning one product can do the job of many. By reducing the number of products in your routine, we make it easier for your skin to absorb what it needs, keeping your routine simple, effective, and irritation-free.

Small Batch Production
Each of our products is handcrafted in small, fresh batches in San Diego, using ingredients harvested from our Scandinavian landscapes. We reject mass production in favor of true craftsmanship, ensuring every product reaches you at its peak potency. This process maximizes the benefits of each drop, unlike traditional products that sit on shelves for months.

Potent Swedish Botanicals
Rooted in Swedish family traditions, NOOMI Stockholm blends generations of expertise in Nordic botanicals with advanced green chemistry. After carefully harvesting potent ingredients from organic-certified forests in Scandinavia, we use our proprietary cold-pressing process to preserve their natural potency, creating high-performance skincare that delivers visible, long-lasting results.

Sustainability & Giving Back
At NOOMI, sustainability is at the core of our business. Our packaging is eco-friendly, using recyclable and recycled materials wherever possible. Instead of cardboard, we use reusable organic cotton bags, and our cards are printed with algae. We also give back—10% of every order supports cancer research and educational initiatives.
Frequently Asked Questions
Birchtech Hybrid Serum/Cream (1.7 fl oz/50ml)
This all-in-one treatment, is clinically proven to restore firmness, and reduce wrinkles over time while instantly giving it a smooth, glowing appearance.
Wild Blue (1 fl oz/30ml)
Experience deep hydration, nourishment, and a youthful glow with our skin-plumping formula. Suitable for both am & pm use.
The ingredient lists are always available on the product pages for complete transparency. However, to make things even simpler for you, here are both lists:
Wild Blue:
Nordic blueberries*. INCI: Vaccinium Myrtillus Seed Oil.
Plant-derived: *
100% Natural Origin ingredients.
Birchtech Hybrid:
Key ingredients: 55% Birch Sap plus potent extracts of Chaga Mushroom, Cloudberry, Sea Buckthorn, Roseroot, Rosehips, Lingonberry, 0.5% Retinol, Vitamin C, and Hyaluronic acid.
FULL INGREDIENT LIST:
Betula (birch) Alba Juice*, Avena Sativa (Oat) Oil*, Vegetable Glycerin*, Cetearyl Olivate*, Stearic Acid*, Cetyl Alcohol*, Olea Europaea (Olive) Fruit Oil*, Butyrospermum Parkii (Shea) Butter*, Caprylic/Capric Triglyceride*, Sorbitan Olivate*, Diheptyl Succinate(Sugarcane derived)*, Capryloyl Glycerin/Sebacic Acid Copolymer (natural emollient)*, Persea Gratissima (Avocado) Oil*, Rubus Chamaemorus (Cloudberry) fruit extract* , Hippophae Rhamnoides (Sea Buckthorn) Fruit extract*, Vaccinium Vitis-Idaea (Lingonberry) Fruit Extract*, Inonotus Obliquus (Mushroom) Extract*, Rhodiola Rosea Root Extract*, Rosa Canina (Rosehip) Fruit Extract*, Ascorbic Acid (Vitamin C)*, Hyaluronic Acid*, Aimmondsia (jojoba) Chinensis Seed Oil*, Butylene Glycol*, Retinol*, Pentylene Glycol (biobased hydrator)*, Alginate (Seaweed)*, Xanthan gum*, Anthemis Nobilis (Chamomile) Flower Oil*, Glycine Soja Oil*, Acacia Senegal (tree extract)*, Propylene Glycol (biobased hydrator)*, Carbomer, Phenoxyethanol, Ethylhexylglycerin*, Chlorophenesin, Sodium Stearoyl Glutamate*, Tocopherol (Vitamin E)*
Plant-derived: *
99.3% Natural Origin ingredients.
BirchTech Hybrid is designed for optimal nighttime use. Serving as your comprehensive all-in-one product, it effectively replaces your cream, serum, and eye-care routine. While it can be applied in the morning, its potent formula shines brightest during your skin's overnight repair process. Just as your muscles require rest between gym sessions to grow stronger, your skin benefits from downtime between treatments to repair and achieve firmer, smoother results.
On the other hand, Wild Blue offers versatility, suitable for both morning and evening use. Its hydrating formula makes it an ideal primer alternative, creating a smooth and radiant base for makeup application.
In 2024, we're proud to announce our partnership with the National Breast Cancer Foundation (NBCF). The introduction of our new Pink color signifies this meaningful collaboration. With every purchase you make, you're not just investing in skincare—you're supporting NBCF's vital programs for breast cancer patients. We're committed to making a difference, which is why a portion of every sale goes directly to NBCF to help fund their impactful initiatives.
Wild blue is made of organic nordic blueberries and works for all skin types, even sensitive skin. Birchtech Hybrid is a collagen-boosting treatment. We've tailored this formula specifically to address the needs of mature, aging skin, ensuring it's gentle and non-irritating:
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No Irritants: Our formula is free from perfume, fillers and colorants, with the scent derived from real organic extracts.
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High Concentration of Soothing Ingredients: We've included extra soothing and hydrating ingredients like hyaluronic acid, organic glycerin, and fatty acids.
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Infused with 55% Birch Sap: We've removed all water and infused the formula with a 55% birch sap concentrate, rich in minerals, antioxidants, and amino acids to strengthen and nourish your skin.
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Lightweight Texture: Our formula has a lightweight, fast-absorbing texture that won't clog pores or cause breakouts, ensuring comfort throughout the day.
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Time-Released Retinol: We use only time-released retinol, allowing it to gently penetrate your skin while you sleep without causing irritation.
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Highest-Quality Ingredients: We carefully select only the best, highest-quality ingredients that are safe for you and your skin. Most of the ingredients are derived from organic-certified forests in Scandinavia.
We've taken every measure to ensure BirchTech Hybrid is safe and non-irritating. If you're still unsure, you can perform a patch test: simply apply the product as directed to a small area and leave it on for 24 hours. If no irritation occurs, you can use it as directed.
Connect with us instantly by clicking the pink chat widget—it's that simple! In the rare event that we're not available, feel free to reach out via email at hello@noomistockholm.com or leave us a message in the chat. Rest assured, we strive to respond promptly—typically within hours, and always within a day. Your questions and concerns are our priority, and we're here to assist you every step of the way.
Just try it. It's better for your skin, and it's a super simple system.
I have been using Birch Hybrid serum now for a couple of years. My skin has been sensitive and prone to redness. Since using BH my skin is less red and pretty smooth for a 76 yr. old woman. Skin care has always been important in my life and as I get older even more so. The fact that I can use less products to achieve more success is so wonderful. No one believes how old I am.
The Noomi Birchtech Hybrid & Wild Blue Lift & Glow Set is the best combo I have found for my 64 year old skin. I recently got together with a childhood friend who couldn’t stop raving about how good my skin looks!
I won’t use anything else from now on.
It’s fantastic!!
I look ‘dewy’ and I love it!
At the age of 61, I’ve tried so many products just to feel hydrated with failed results..These products work! Not only does my skin feel and look ‘dewy’…my skin looks far better than I could have hoped.
I cleanse at night and apply the Birch Tech followed by the Blue oil and that’s it! I am super amazed at how clear and even my skin tone is. It makes me smile every time I look in my mangnifying mirror. 😀
Thank you so much for such a great product
I’ve now subscribed
I love this!! It melts in your hands, absorbs silky smooth in your skin and doesn't feel heavy at all. Decadent but light. I thought it would be too much for my oily skin but it’s not. it does make my skin feel smooth all day.
We think you’re going to love your products! But if you aren’t completely satisfied with anything, you can return or exchange the item(s) within 30 days of purchase.You can see all the details about our return policy here. More questions? Just reach out—our customer service team is happy to help!
At NOOMI, we create skincare for women who care deeply about what goes on their skin — and what goes back into the earth.
Our formulas are made with organic-certified, wild-harvested Scandinavian ingredients — and absolutely no fillers, harsh chemicals, or synthetic fragrances. We keep our packaging minimal, never test on animals, and craft each batch fresh in small quantities.
Because skincare should be as clean and honest as it is effective.
As with any natural product, please patch test first. If irritation occurs, discontinue use and consult your physician.
Experience the difference of filler-free, Nordic skincare — made for women 50+ who want real results, not empty promises.
Try NOOMI today. Your skin will thank you.