

AS SEEN IN/PARTNERS:



Meet your perfect pair for youthful, glowing skin.


BirchTech Hybrid
A potent blend featuring Swedish wild-harvested botanicals. Designed to plump and firm your skin, this all-in-one product delivers a smoother, more even appearance with every use.
Wild Blue
A pure facial oil, crafted from over 200 cold-pressed blueberry seeds hand-harvested in Sweden. This nourishing oil deeply hydrates your skin, leaving it smooth and glowing.

Saw firmer Skin With fewer Wrinkles:
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Fine lines reduced by an impressive 85%
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Deep lines and wrinkles visibly diminished by 58%
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Skin felt significantly firmer and more elastic, with a 56% improvement

Reported Smoother Skin Around the Eyes
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Fine lines around the eyes reduced by 91%
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Under eye puffiness reduced by 50%
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Skin around the eyes felt firmer and smoother by 60%

Saw Brighter, More Even Skin
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Skin appeared 66% brighter
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69% improvement in skin tone evenness
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Hyperpigmentation visibly reduced by 71%
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Skin texture enhanced by 79%, unveiling smoother skin
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Pores appeared 85% less noticeable
"I use Wild Blue twice a day. In the morning under my makeup which gives a beautiful radiance to my skin all day long. And then again in the evening. I use 2 drops over BirchTech Hybrid Concentrate and then I'm off to bed.
I'm really happy with my skin since I found NOOMI, and I think it's actually better now than when I was 40."
—Sheila Kiss, Age 66



How to Use The Duo
So simple, it's a breeze! In the am or pm, start by gently cleansing your skin. Then, apply 1-2 pumps of Birchtech Hybrid to your face and neck. Wait 30 seconds to 1 minute, and gently pat in a few drops of Wild Blue. You're all set! In the am, always follow up with a sunscreen (SPF min 30)
Real Ingredients
Natural, simple & effective ingredients
Fair-trade
Ethically traded, cruelty-free ingredients
Earth-friendly
Sustainably sourced and products
Farm Fresh
Small-batch made with fresh ingredients
Made With Ingredients from Organic-Certified Forests in Sweden









Frequently Asked Questions
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Birchtech Hybrid Serum/Cream (1.7 fl oz/50ml)
This all-in-one treatment, is clinically proven to restore firmness, and reduce wrinkles over time while instantly giving it a smooth, glowing appearance.
Wild Blue (1 fl oz/30ml)
Experience deep hydration, nourishment, and a youthful glow with our skin-plumping formula. Suitable for both am & pm use.
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The ingredient lists are always available on the product pages for complete transparency. However, to make things even simpler for you, here are both lists:
Wild Blue:
Nordic blueberries*. INCI: Vaccinium Myrtillus Seed Oil.
Plant-derived: *
100% Natural Origin ingredients.
Birchtech Hybrid:
Key ingredients: 55% Birch Sap plus potent extracts of Chaga Mushroom, Cloudberry, Sea Buckthorn, Roseroot, Rosehips, Lingonberry, 0.5% Retinol, Vitamin C, and Hyaluronic acid.
FULL INGREDIENT LIST:
Betula (birch) Alba Juice*, Avena Sativa (Oat) Oil*, Vegetable Glycerin*, Cetearyl Olivate*, Stearic Acid*, Cetyl Alcohol*, Olea Europaea (Olive) Fruit Oil*, Butyrospermum Parkii (Shea) Butter*, Caprylic/Capric Triglyceride*, Sorbitan Olivate*, Diheptyl Succinate(Sugarcane derived)*, Capryloyl Glycerin/Sebacic Acid Copolymer (natural emollient)*, Persea Gratissima (Avocado) Oil*, Rubus Chamaemorus (Cloudberry) fruit extract* , Hippophae Rhamnoides (Sea Buckthorn) Fruit extract*, Vaccinium Vitis-Idaea (Lingonberry) Fruit Extract*, Inonotus Obliquus (Mushroom) Extract*, Rhodiola Rosea Root Extract*, Rosa Canina (Rosehip) Fruit Extract*, Ascorbic Acid (Vitamin C)*, Hyaluronic Acid*, Aimmondsia (jojoba) Chinensis Seed Oil*, Butylene Glycol*, Retinol*, Pentylene Glycol (biobased hydrator)*, Alginate (Seaweed)*, Xanthan gum*, Anthemis Nobilis (Chamomile) Flower Oil*, Glycine Soja Oil*, Acacia Senegal (tree extract)*, Propylene Glycol (biobased hydrator)*, Carbomer, Phenoxyethanol, Ethylhexylglycerin*, Chlorophenesin, Sodium Stearoyl Glutamate*, Tocopherol (Vitamin E)*
Plant-derived: *
99.3% Natural Origin ingredients.
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Birchtech Hybrid is a potent, all-in-one anti-aging formula that replaces your serum, moisturizer, and eye cream — ideal for mature skin needing visible results. While it can be used in the morning, we recommend starting with nighttime application to allow your skin to fully benefit from its active ingredients during its natural repair cycle. That said, many of our customers use it both morning and night with great success — feel free to try both and see what works best for your skin.
Wild Blue, on the other hand, is a lightweight, nourishing elixir perfect for daily use — both morning and night. It hydrates, calms, and protects the skin barrier while creating a smooth, radiant base for sunscreen or makeup.
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In 2024, we're proud to announce our partnership with the National Breast Cancer Foundation (NBCF). The introduction of our new Pink color signifies this meaningful collaboration. With every purchase you make, you're not just investing in skincare—you're supporting NBCF's vital programs for breast cancer patients. We're committed to making a difference, which is why a portion of every sale goes directly to NBCF to help fund their impactful initiatives.
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No, Birchtech Hybrid is absorbed quickly, leaving your skin smooth and soft, not greasy. Wild Blue may appear shiny at first but sinks in with a velvety finish. All ingredients are chosen for their low comedogenic ratings, ensuring no clogged pores.
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Wild blue is made of organic nordic blueberries and works for all skin types, even sensitive skin. Birchtech Hybrid is a collagen-boosting treatment. We've tailored this formula specifically to address the needs of mature, aging skin, ensuring it's gentle and non-irritating:
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No Irritants: Our formula is free from perfume, fillers and colorants, with the scent derived from real organic extracts.
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High Concentration of Soothing Ingredients: We've included extra soothing and hydrating ingredients like hyaluronic acid, organic glycerin, and fatty acids.
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Infused with 55% Birch Sap: We've removed all water and infused the formula with a 55% birch sap concentrate, rich in minerals, antioxidants, and amino acids to strengthen and nourish your skin.
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Lightweight Texture: Our formula has a lightweight, fast-absorbing texture that won't clog pores or cause breakouts, ensuring comfort throughout the day.
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Time-Released Retinol: We use only time-released retinol, allowing it to gently penetrate your skin while you sleep without causing irritation.
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Highest-Quality Ingredients: We carefully select only the best, highest-quality ingredients that are safe for you and your skin. Most of the ingredients are derived from organic-certified forests in Scandinavia.
We've taken every measure to ensure BirchTech Hybrid is safe and non-irritating. If you're still unsure, you can perform a patch test: simply apply the product as directed to a small area and leave it on for 24 hours. If no irritation occurs, you can use it as directed.
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Connect with us instantly by clicking the pink chat widget—it's that simple! In the rare event that we're not available, feel free to reach out via email at hello@noomistockholm.com or leave us a message in the chat. Rest assured, we strive to respond promptly—typically within hours, and always within a day. Your questions and concerns are our priority, and we're here to assist you every step of the way.
The Lift & Glow Set Reviews
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Review Summary
Customers praise the Lift & Glow Kit's simple yet powerful approach to firmer, younger-looking skin. Users appreciate the BirchTech Hybrid's no-fuss application that reduces wrinkles and diminishes dark spots while leaving skin noticeably firmer and smoother. They love combining it with the lightweight Blueberry Hydrate+Glow Elixir's all-day hydration. Customers report visible improvements in firmness, reduced fine lines and age spots, and a healthy, radiant glow from this easy two-step routine.
Verified review summary | Powered by AI
BirchTech Hybrid Overnight Serum/Cream
I just want to start out saying that I have muscular dystrophy and one of the I’m fortunate problems is the muscles around my mouth
I have tried everything under the Sun, and I have only been using this product about 2 to 3 weeks now and as you can see from the photos, it has softened the lines around my mouth. I’m very grateful for this kit, the serum & oil. and I’m looking forward to the weeks ahead to see more results !!!
The BirchTech Hybird Overnight Serum/Cream effectiveness is superb. It's a game changer for me. My skin is well moisturized, not greasy and doesn't dry out my skin. I have noticed noticeable improvement in my skin texture, wrinkle reduction, and firmness. I also like it due to it being suitable for day and night use. It has simplified my routine and my face feels nourished and hydrated from using it this way. It has been a year since I started using this product and very pleased with it.
This is a wonderful serum/cream that I highly recommend. I noticed a difference the first time I tried it. My skin looks more radiant & smooth. I appreciate the very mild scent as I'm very sensitive to smell as well as my skin which I can happily say no effects. Just excellent results. Thank You!!
Plan to use Noomi Stockholm for life. Skin shows improvement after a few days of using products.

"I must admit, the benefits I'm getting from NOOMI at 66 is my skin is so much plumper and it feels so much tighter around my jawline. It's like magic in a bottle to me. I'm really happy with my skin since I found NOOMI, and I think it's actually better now than when I was 40."
Sheila Kiss, Age 66 - Our Customer