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Lift & Firm Day & Night Kit
Order by for 25% off & Free gifts

2-Step Nordic Ritual

Most Popular Routine

Lift & Firm Kit

This simplified duo replaces 6 separate steps with two multi-tasking powerhouses — each formula works as a serum, eye cream, and moisturizer in one bottle. Together, they visibly firm loose skin, reduce wrinkles, target sagging jowls, and lock in deep, plush hydration around the clock.

Lift & Plump (Day) Birch Tech Hybrid (Night)

Best for: Dry, thinning skin, loss of volume, and anyone wanting maximum anti-aging transformation in a streamlined, 2-bottle routine.

$133.50

$178.00

Save 25%

You save $44.50

Lift & Firm Day & Night Kit

Lift & Firm Day & Night Kit

Your skin changed. Your routine didn't.

NOOMI is the first simplified ritual built specifically for mature skin.

73%

of women are overwhelmed by product clutter

5 days

a year spent applying layers of products that weren't built for their changing skin chemistry

Over half of women 55+ have completely given up on traditional anti-aging routines because they are too complicated. We solve this by replacing the noise with a simplified, intuitive routine built specifically for mature skin.

What's inside the ritual

Essential 24-Hour Transformation Duo.

1 Lift
☀ Morning

Lift & Plump Daily Serum-Cream

Daytime Treatment · 50ml

Your morning anchor. This waterless serum-cream actively firms and lifts mature skin from the first application — targeting sagging jowls, crepey neck, and loss of facial volume. Its 72-hour hydration complex locks moisture deep into the skin barrier, so your complexion stays visibly plump and radiant not just at 8AM, but through the whole day. No midday slump.

Lingonberry Stem CellsLingonberry Stem Cells Swedish Mushroom PeptidesSwedish Mushroom Peptides 72H Hydration Complex72H Hydration Complex BakuchiolBakuchiol
2 Firm
🌙 Night

BirchTech Hybrid Night Serum/Cream

Overnight Treatment · 50ml

While you sleep, your skin does its deepest repair work — and this formula is built to support exactly that. The BirchTech Hybrid boosts collagen production overnight, visibly tightens and firms skin, and reduces the appearance of deep wrinkles and marionette lines. You wake up with skin that looks structurally denser and more resilient. Night after night, the results compound.

0.5% Time-Release Retinol0.5% Time-Release Retinol Swedish CloudberrySwedish Cloudberry 55% Birch Sap55% Birch Sap Chaga MushroomChaga Mushroom

Real Results

Women Are Loving It.

My Marionette Lines Have Visibly Diminished

I truly love these products. They've helped diminish my marionette lines — something I thought was impossible without treatments. It feels amazing on my skin. I'm completely hooked.

KR

Karen R.

Age: 60s · Verified Buyer

✓

My Neck Looks Years Younger

The Lift & Glow Kit has dramatically tightened the skin on my neck. This has done more to improve my skin than anything else I've tried — and I have tried many.

PK

Patricia K.

Age: 70s · Verified Buyer

✓

Better Results Than 4-Step Routines

I am amazed at how my skin looks and feels. I get better results from just 2 products than I ever did from skincare lines with 4 or more. I recommend this to everyone.

LH

Lori H.

Age: 50s · Verified Buyer

✓

9 Months In — My Best Skin Ever

I've been using Lift & Glow for 9 months and my skin has never looked better. It's also simplified my morning and night routine completely. I definitely recommend it.

BJ

Bonnie J.

Age: 60s · Verified Buyer

✓

Softened Lines Around My Mouth in Weeks

I have muscular dystrophy which affects the muscles around my mouth. After just 2–3 weeks, this product visibly softened those lines. I'm truly amazed.

JL

Jacqueline L.

Age: 70s · Verified Buyer

✓

A Noomi Customer for Life

My skin showed improvement within just a few days of starting. Simple, effective, and genuinely impressive results. I plan to use Noomi Stockholm for life.

SP

Sofia P.

Age: 50s · Verified Buyer

✓

Customer Reviews

Based on 140 reviews
93%
(130)
6%
(9)
1%
(1)
0%
(0)
0%
(0)
100.0
K
Kathi J
Results

I am seeing great results. I actually had someone ask what I was doing. They thought I had filler added.

M
Michelle L.
Love these products!

At 62, I chose the Lift, Firm & Glow Ritual kit as I felt my skin needed all of it! It's such a simple routine and to be honest at the end of the day, I'm too tired to fuss with complicated, multi-step processes. The Birch Tech Hybrid is luxurious, my fall into bed cream, and the Lift & Plump is the lighter cream and feels so good to put on in the am. I use the Wild Blue am and pm and it smells delicious and adds a beautiful, non oily glow to skin. I've only used the Ritual for a couple of months, but my skin is softer, make up goes on and stays on better and my skin continues to improve. I really love this kit and worth every penny.

M
Michelle L.
Night-time self care for skin

Let's face it, I'm tired at night and don't want to fuss over products. Birchtech Hybrid Serum/Cream, along with cleansing and Wild Blue, takes no time to apply and I feel like it works its magic while I sleep. I haven't been using it long but my skin looks better already; it's so soft when I awake in the am and not as dull. At 62, I don't look as worn out like I did before, and this serum/cream is a little luxury I give myself after a long day.

D
Donna Larson
Where have you been all my life???

So very happy that I tried this duo-my skin thanks me every day! The cleanser works without the drying effects of most other products and the Wild Blue gives my skin the nourishment it needs. I live in the desert so refreshing my skin is no longer a challenge! Thank you for wonderful products!!

F
Felicia serpico

Lift & Glow Kit

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