Your skin changed. Your routine didn't.
NOOMI is the first simplified ritual built specifically for mature skin.
73%
of women are overwhelmed by product clutter
5 days
a year spent applying layers of products that weren't built for their changing skin chemistry
Over half of women 55+ have completely given up on traditional anti-aging routines because they are too complicated. We solve this by replacing the noise with a simplified, intuitive routine built specifically for mature skin.
Essential 24-Hour Transformation Duo.
Lift & Plump Daily Serum-Cream
Daytime Treatment · 50mlYour morning anchor. This waterless serum-cream actively firms and lifts mature skin from the first application — targeting sagging jowls, crepey neck, and loss of facial volume. Its 72-hour hydration complex locks moisture deep into the skin barrier, so your complexion stays visibly plump and radiant not just at 8AM, but through the whole day. No midday slump.
Lingonberry Stem Cells
Swedish Mushroom Peptides
72H Hydration Complex
Bakuchiol BirchTech Hybrid Night Serum/Cream
Overnight Treatment · 50mlWhile you sleep, your skin does its deepest repair work — and this formula is built to support exactly that. The BirchTech Hybrid boosts collagen production overnight, visibly tightens and firms skin, and reduces the appearance of deep wrinkles and marionette lines. You wake up with skin that looks structurally denser and more resilient. Night after night, the results compound.
0.5% Time-Release Retinol
Swedish Cloudberry
55% Birch Sap
Chaga Mushroom Real Results
Women Are Loving It.
My Marionette Lines Have Visibly Diminished
I truly love these products. They've helped diminish my marionette lines — something I thought was impossible without treatments. It feels amazing on my skin. I'm completely hooked.
Karen R.
Age: 60s · Verified Buyer
My Neck Looks Years Younger
The Lift & Glow Kit has dramatically tightened the skin on my neck. This has done more to improve my skin than anything else I've tried — and I have tried many.
Patricia K.
Age: 70s · Verified Buyer
Better Results Than 4-Step Routines
I am amazed at how my skin looks and feels. I get better results from just 2 products than I ever did from skincare lines with 4 or more. I recommend this to everyone.
Lori H.
Age: 50s · Verified Buyer
9 Months In — My Best Skin Ever
I've been using Lift & Glow for 9 months and my skin has never looked better. It's also simplified my morning and night routine completely. I definitely recommend it.
Bonnie J.
Age: 60s · Verified Buyer
Softened Lines Around My Mouth in Weeks
I have muscular dystrophy which affects the muscles around my mouth. After just 2–3 weeks, this product visibly softened those lines. I'm truly amazed.
Jacqueline L.
Age: 70s · Verified Buyer
A Noomi Customer for Life
My skin showed improvement within just a few days of starting. Simple, effective, and genuinely impressive results. I plan to use Noomi Stockholm for life.
Sofia P.
Age: 50s · Verified Buyer
Have been using the Lift and Glow kit for about five weeks including the face wash oil. over the course of the month. I noticed that my dry tight skin looked more nourished, the expression lines around my mouth were softer, and overall my skin was less saggy had some bounce to it. Two weeks ago I added the new Lift and plump to the ritual and so far it has not disappointed. Now it is easier than ever to get my face ready in the morning and evening.
Using facial cleansing oil was a new experience for me. So I was not sure what to expect. But after massaging the cleanser into my face and then adding water, it seems to melt right off without leaving a greasy feel. Both the serums are light, creamy, absorb well and seem to be performing as intended. And last but not least there is the Wild Blue elixir, which is absolutely divine.
So if you are looking to simplifiy your morning and evening facial routine and treat your mature skin with ingredients that specifically address aging skin, look no further and give Noomi a try.
I am so impressed with your products. I’ve been in the natural products industry for over 35 years and this is one of the best products I’ve seen and used. I am 66 years old. I have rosacea, but at this time you wouldn’t even notice it so whatever you are doing at Noomi, keep up the good work. You really created an excellent product line. Thank you so much!
Seems to be working pretty well. I really like the cleanser. It takes all my make up off in one application. The lotion absorbs really well into my skin and dies not leave a heavy feeling on my face. The blueberry face oil locks it all in. I can see improvements on my skin.
I’m so thankful for the Lift & Glow kit. This skin care has made such a difference, and I’m not the only one who has noticed. I have been using these products since January; my first kit lasted me right at 3 months. I’m so glad I found NOOMI!
Lift & Glow Kit