As Seen In:



The Noomi Stockholm Promise

Vegan

Dermatologist
Tested

Natural
Ingredients

Clean
Formulated

Small-Batch
Made

Gluten-Free
Cleansing designed for changing skin
Most cleansers aren’t made with aging skin in mind — they’re too heavy, leave residue, clog pores, or require a second cleanse. Ours is different: a lightweight oil that transforms into a silky milk, rinses away completely, and actively infuses your skin with anti-aging Nordic botanicals while it cleanses.
It protects your moisture barrier, simplifies your routine, and leaves skin soft, nourished, and visibly rejuvenated.

Precious, potent botanicals from the world’s largest
organic-certified forest
Crafted with hand-harvested Nordic ingredients—like mushrooms and berries from organic-certified forests in northern Sweden. These botanicals grow in extreme weather conditions, developing concentrated nutrients that support skin renewal and deliver visible results.
This 100% natural formula is completely filler-free—no water, no synthetics, no perfume, no palm oil derivatives—and gentle enough for even the most sensitive skin, including the delicate eye area
Key Ingredients

Chaga Mushroom *
Reduces wrinkles & fine lines

Cloudberry *
Plumps, improves elasticity

Lingonberry *
Lightens dark spots

Red Raspberry *
Hydrates + lock in moisture

Elderberry *
Soothes, calms redness

Rose hips *
Restores firmness

Swedish Bilberry *
Restores radiance, brightens

Reishi Mushroom *
Fortifies skin’s natural barrier

Maitake Mushroom *
Hydrates & smooths skin
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Key Ingredients:
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Bilberry (Swedish Blueberry) – Restores radiance and brightens dull skin
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Rosehip – Smooths texture and supports skin renewal
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Cloudberry – Plumps and improves elasticity
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Lingonberry – Fades dark spots and evens tone
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Elderberry – Soothes sensitivity and calms redness
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Red Raspberry – Deeply hydrates and locks in moisture
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Chaga Mushroom – Softens fine lines and boosts firmness
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Reishi Mushroom – Strengthens barrier and builds skin resilience
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Maitake Mushroom - Improves skin hydration and elasticity
Full ingredients list:
Helianthus Annuus (Sunflower) Seed Oil, Simmondsia Chinensis (Jojoba) Oil, Polyglyceryl-4 Laurate, Polyglyceryl-2 Sesquicaprylate, Polyglyceryl-2 Isostearate (Plant-based emulsifiers), * Rosa Canina (Rosehip) Seed Oil, * Vaccinium Myrtillus (Bilberry) Seed Oil, * Rubus Chamaemorus (Cloudberry) Seed Oil, * Vaccinium Vitis-Idaea (Lingonberry) Seed Oil, * Sambucus Nigra (Elderberry) Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil (and) * Grifola Frondosa Fruiting Body Extract (and) * Ganoderma Lucidum Extract (and) * Inonotus Obliquus (Mushroom) Extract (and) Cordyceps Sinensis Extract, * Rubus Idaeus (Raspberry) Seed Oil
100% Natural origin ingredients. * Hand-picked in organic certified forests in North Sweden.
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Visible Results From Women Like You
Immediately
100%
said their skin felt soft & hydrated, not stripped
After 1 week
93%
noticed smoother texture and improved radiance
After 4 weeks
96%
said their skin looked fresher & more youthful
After 6 weeks
83%
said friends or family complimented their skin
Based on a 6-week consumer perception study with women aged 50+. Results may vary.
Immediately
100%
said their skin felt soft & hydrated, not stripped
After 1 week
93%
noticed smoother texture and improved radiance
After 4 weeks
96%
said their skin looked fresher & more youthful
After 6 weeks
83%
said friends or family complimented their skin
Based on a 6-week consumer perception study with women aged 50+. Results may vary.
"From Sandpaper to Silk"
"Most cleansers weren’t made for aging skin like ours. They strip away the moisture we can’t afford to lose. This one is different. The Wild Berry & Mushroom Elixir is gentle, nourishing, and designed for mature, delicate skin. My face feels younger, bouncier, and truly cared for."
- Sheila Kiss, Age 67, Verified Customer
Application steps
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On dry skin, warm 1–2 pumps between your palms
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Massage over face & neck to dissolve makeup and impurities. Be gentle around eyes.
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Add water, massage again — it transforms into a silky milk.
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Rinse with lukewarm water.
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Pat dry with a towel & apply aftercare. Continue with your routine once or twice daily.
Pro-tip: Leave on for one minute before rinsing to let the botanicals sink in — a comforting mini facial at home.

Cleansing Should Do More—Ours
Delivers Care & Renewal
Formulated for sensitive, aging skin. Non-comedogenic, fragrance-free, and safe for daily use — including the delicate eye area — while leaving skin soft, never tight or dry.

Noomi's 60-Day Glow Guarantee
We believe you will absolutely love our freshly made small batch products, but we understand that sometimes they might not be the perfect fit.
Therefore if you don't see visibly firmer, brighter skin in 60 days, or you're not completely satisfied for any reason, you can return your purchase within 60 days for a full refund. We're that confident our Nordic botanicals.
You can read more about our guarantee here
Noomi's 60-Day Glow Guarantee
We believe you will absolutely love our freshly made small batch products, but we understand that sometimes they might not be the perfect fit.
Therefore if you don't see visibly firmer, brighter skin in 60 days, or you're not completely satisfied for any reason, you can return your purchase within 60 days for a full refund. We're that confident in our Nordic botanicals.
You can read more about our guarantee here
Got Questions?
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Key Ingredients:
-
Bilberry (Swedish Blueberry) – Restores radiance and brightens dull skin
-
Rosehip – Smooths texture and supports skin renewal
-
Cloudberry – Plumps and improves elasticity
-
Lingonberry – Fades dark spots and evens tone
-
Elderberry – Soothes sensitivity and calms redness
-
Red Raspberry – Deeply hydrates and locks in moisture
-
Chaga Mushroom – Softens fine lines and boosts firmness
-
Reishi Mushroom – Strengthens barrier and builds skin resilience
-
Maitake Mushroom - Improves skin hydration and elasticity
Full ingredients list:
Helianthus Annuus (Sunflower) Seed Oil, Simmondsia Chinensis (Jojoba) Oil, Polyglyceryl-4 Laurate, Polyglyceryl-2 Sesquicaprylate, Polyglyceryl-2 Isostearate (Plant-based emulsifiers), Rosa Canina (Rosehip) Seed Oil, Vaccinium Myrtillus (Bilberry) Seed Oil, Rubus Chamaemorus (Cloudberry) Seed Oil, Vaccinium Vitis-Idaea (Lingonberry) Seed Oil, Sambucus Nigra (Elderberry) Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil (and) Grifola Frondosa Fruiting Body Extract (and) Ganoderma Lucidum Extract (and) Inonotus Obliquus (Mushroom) Extract (and) Cordyceps Sinensis Extract, Rubus Idaeus (Raspberry) Seed Oil
100% Natural origin ingredients
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To use the cleansing elixir, start with dry skin and dispense 1-2 pumps into your hands, warming it slightly between your palms. Apply to your face and neck using circular motions to dissolve makeup and impurities, being gentle around the eyes. Wet your fingertips and continue massaging as the oil transforms into a silky milk, then rinse thoroughly with lukewarm water.
Gently pat your face dry with a clean towel and follow with your regular skincare routine, using once or twice daily as needed.
Pro-tip: Leave on for one minute before rinsing to let the natural ingredients nourish more deeply. A quiet moment that offers the comfort of a mini facial.
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Yes, the wild berry & mushroom elixir is gentle enough to use around the delicate eye area, making it effective for removing all types of eye makeup, including waterproof mascara.
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They're nature's survivors. Growing in the harshest conditions on earth—months of darkness, extreme cold, intense stress—Nordic plants concentrate incredible resilience and potency. Birch sap, cloudberry, chaga mushroom, and Swedish blueberry aren't just beautiful ingredients; they're scientifically proven to support skin barrier function, provide antioxidant protection, and enhance the delivery of active ingredients. They teach your skin to be stronger.
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With twice-daily use, the elixir typically lasts around 3 months for the average user. However, the exact duration depends on how much you dispense each time. Thanks to its transformative texture—shifting from oil to milk with just a touch of water—only a small amount is needed. With a more measured application, it can last up to 5 months.
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Yes, the Wild Berry & Mushroom Cleansing Elixir is formulated to be both gentle and effective for all skin types, including mature and sensitive skin.
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The Wild Berry & Mushroom Elixir has a shelf life of 12 months after opening. Store in a cool, dry place away from direct sunlight and heat, and keep water out of the container to maintain product integrity.
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Yes, the cleansing elixir is perfectly suited for sensitive skin as it's concentrated with nourishing, soothing, and skin-loving natural ingredients sourced from Scandinavia's pristine forests. This gentle formula delivers anti-aging benefits while being exceptionally mild on delicate skin. It's formulated without any potentially irritating chemicals, synthetic ingredients, fillers, palm derivatives, artificial fragrances, or harsh actives, making it a safe and effective choice for those with sensitive skin concerns.
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You do not need to double cleanse with this product—it's designed as your complete one-step cleanser for ultimate simplicity. The lightweight oil formula transforms into a gentle milk during use, effectively removing impurities and makeup all in one seamless step.
This innovative transformation allows it to thoroughly cleanse while maintaining the skin's natural balance, eliminating the need for multiple cleansing steps in your routine.
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Most drugstore cleansers are built to do one thing: remove dirt and makeup. They often rely on cheap fillers, harsh surfactants, pore-clogging palm derivatives and synthetic fragrance that can strip the skin and leave it tight, dry, or irritated — especially for mature skin.
The Wild Berry & Mushroom Cleansing Elixir was designed differently:
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It transforms from oil to a silky milk, rinsing away completely without residue or the need to double cleanse.
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It actively infuses anti-aging Nordic botanicals while you cleanse — cloudberry, lingonberry, chaga, and more — to hydrate, firm, and protect.
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It’s 100% natural, fragrance-free, non-comedogenic, and gentle enough for sensitive skin, even around the eyes.
So instead of a basic wash that leaves your skin thirsty for moisture, this cleanser works as the first step in an anti-aging ritual — leaving skin soft, nourished, and visibly rejuvenated.
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A Skincare Ritual Born from Healing
When our founder, Tindra Eriksson, was diagnosed with Stage 3 melanoma, everything changed. She began questioning the ingredients in her everyday products — especially skincare.
The more she researched, the more she realized that most formulas were overcomplicated, full of synthetic fillers, or simply not designed for sensitive, mature skin.
So she returned to her roots: the pristine forests and fields of Sweden. There, she began developing skincare that was clean, calm, and effective.
We're proud to announce our partnership with the National Breast Cancer Foundation (NBCF). We're committed to making a difference, which is why a portion of every sale goes directly to NBCF to help fund their impactful initiatives.