

Skincare Myths: What’s True and What’s Not for Mature Skin
Skincare advice can be overwhelming, especially as we age. With so many different myths floating around, it’s easy to get confused about what’s best for your skin. Let’s tackle some of the most common skincare myths, break them down with facts, and help you make informed choices for a glowing, youthful complexion.👇

Myth #1: Retinol is Too Harsh for Mature Skin
Fact: Retinol is a powerful skincare ingredient that can actually benefit mature skin by boosting collagen production and speeding up cell turnover. When formulated with calming ingredients it can be gentle on the skin without causing irritation.
Key Takeaways:
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Retinol is safe for mature skin when used correctly.
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Start with a lower concentration if you’re new to retinol.
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Combine with soothing ingredients to reduce irritation.
Pro Tip: Try our Birchtech Hybrid, which features a microencapsulated natural form of retinol for slow, controlled release into the skin.
Myth #2: Sunscreen is Only for Summer
Fact: UV rays don’t take a break just because the sun isn’t shining. Even on cloudy or rainy days, up to 80% of UV rays can still damage your skin. Wearing sunscreen daily, regardless of the weather, is essential to protect against photoaging, fine lines, and skin cancer.
Key Takeaways:
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Wear sunscreen every day, no matter the season.
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Reapply throughout the day, especially if you're spending time outside.


Myth #3: Collagen Supplements Reduce Wrinkles
Fact: While collagen supplements have gained popularity, there’s no solid evidence proving they significantly reduce wrinkles. The best way to support collagen production is through a balanced, anti-inflammatory diet and proper skincare with cell communication ingredients.
Key Takeaways:
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Focus on a skincare routine with ingredients that stimulate collagen, like Vitamin C, retinol and peptides and natural actives.
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Prioritize a diet rich in antioxidants and healthy fats.
Myth #4: Exfoliation can Damage Mature Skin
Fact: Gentle exfoliation helps remove dead skin cells, improve cell turnover, and smooth out the texture of mature skin. The key is to use gentle exfoliants like AHA acids or enzymes to avoid irritation.
Key Takeaways:
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Exfoliate 1-2 times a week for smoother, brighter skin.
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Avoid harsh physical scrubs, which can damage the skin barrier.
Pro tip: Our Blueberry Peel gently exfoliates mature skin with blueberry extracts and glycolic acid.


Myth #5: Wrinkles Are Inevitable
Fact: While aging is natural, you can minimize wrinkles with the right skincare. Collagen production slows down with age, but ingredients like Vitamin C, retinol, and plant extracts help improve elasticity and smooth fine lines.
Key Takeaways:
✔️ Retinol can reduce wrinkle depth by up to 35% in 12 weeks.
✔️ Daily sunscreen use slows visible aging by 24%.
✔️ Hydration and collagen-boosting ingredients keep skin firm and plump.
Myth #6: Facial Exercises Tighten Skin
Fact: There’s no solid evidence that facial exercises significantly reduce wrinkles or sagging. In fact, repetitive facial movements can deepen expression lines over time. A more effective approach is using targeted skincare and protecting your skin from UV damage.
Key Takeaways:
✔️ Repeated facial movements (like squinting or frowning) contribute to wrinkles.
✔️ Retinol and peptides help firm skin by boosting collagen production.
✔️ Sunscreen prevents collagen breakdown, a key cause of sagging.

Myth #7: A long Skincare Routine Gives Better Results
Fact: Overloading your skin with too many products can cause irritation and weaken the skin barrier, doing the opposite of what you're looking for. A long routine can also overexpose your skin to different chemicals, leading to sensitivity and breakouts. A simple, targeted routine with key actives and fewer fillers is more effective.
Key Takeaways:
✔️ Stick to a simple routine with a cleanser, moisturizer, SPF, and 1-2 targeted treatments.
✔️Overusing products can lead to irritation.
✔️ Focus on high-quality ingredients rather than layering too many products.
Myth #8: Cheap Products Work as Well as Expensive Products
Fact: The price of a product doesn’t always determine its effectiveness. However, high-quality actives, organic ingredients, and plant extracts are expensive to formulate. Cheaper products are often diluted with fillers like water and contain fewer actives. In the long run, investing in a few key essentials with high-quality ingredients is more beneficial and cost-effective.
Key Takeaways:
✔️ Check ingredient lists – High-quality products prioritize actives over fillers.
✔️Fewer, better products – A targeted routine with potent ingredients works better than layering multiple weak formulations.
✔️ Invest wisely – Spending more on a well-formulated product can give better long-term results than constantly replacing ineffective ones.


Myth #9: Natural Products are Always Better
Myth #9: Natural Products Are Always Better
Fact: Natural ingredients often have higher bioavailability, meaning the skin can absorb and utilize them more effectively than some synthetic alternatives. However, the quality of natural ingredients depends on sourcing and formulation. If they come from polluted or unsustainable sources, they may contain impurities that can harm the skin. Transparency from brands is crucial when choosing natural skincare.
Key Takeaways:
✔️ Natural ingredients can be more effective due to higher bioavailability.
✔️ The quality depends on where and how they are sourced.
✔️ Look for brands that prioritize sustainable and transparent ingredient sourcing.
There’s no shortage of myths in the world of skincare, especially when it comes to mature skin and anti-aging. But with the right knowledge, you can make informed decisions on your skincare journey.
At NOOMI, our expertise lies in caring for mature skin, which is why we’ve created an entire line dedicated to its needs. We believe in a simple approach with gentle, effective products that nurture aging skin.
As medical professionals, we care about your health—reach out to us anytime for expert skincare guidance! 💚

/ Tindra Eriksson
Founder, RN & Certified Esthetician
Natural, Transparent, and Simple Beauty for Mature Skin

BirchTech Hybrid
Combined cream and serum in one for a streamlined routine that lifts, firms, and smoothens mature skin overnight.
Lift & Glow Kit
An effortless 2-step routine designed for firmer, smoother skin, delivering a radiant, youthful glow.

Chaga Elixir
Chaga boosts collagen and hyaluronic acid production, resulting in a firmer, more supple appearance.
Unsure which products are best for your skin's unique needs? Take our quick quiz and receive personalized recommendations in just minutes!
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