Made in small batches. Offered to very few.
Privé is NOOMI's private circle for the women who make our wild Nordic formulas part of their daily life. A guaranteed share of every harvest, first access to everything we make, and editions that no one else will ever be offered.
Because the harvest is finite.
The rare Arctic berries and native saps behind every NOOMI formula cannot be farmed or rushed. Their potency depends on brief, weather-dependent Swedish harvests, and the yield is always finite.
Privé exists so that the women who return to us most devotedly are never left waiting. They receive guaranteed, prioritized access to each fresh harvest before public release, and a private invitation to the things we make in numbers too small to share widely.
What belongs to our members.
Editions no one else will be offered.
Members receive private invitations to micro-editions made in numbers too small to sell openly: flame-worked studio glassware, archival seasonal batches, and, in time, small-batch skincare editions. They are offered to members alone, before anyone else knows they exist.
Discover Edition IA guaranteed share of every harvest
Our rituals and elixirs sell out. Members hold a reserved allocation from each small batch, drawn from the freshest Swedish harvest, so your ritual is never left to chance.
First access to everything
Priority on our products and fresh harvests, and first access to every new public release, before it opens to everyone else.
Preferred member pricing
25% off your Ritual subscription on every delivery, applied automatically, with no coupons to remember.
Gifts and deluxe samples
More complimentary gifts than other customers receive, and premium deluxe samples to discover what we are making next.
The Hand-Blown Vessel.
Fifty pieces, blown one at a time over an open flame, each individually numbered and no two alike. A refillable heirloom for your Swedish elixirs, made to stay on your vanity for life.
It is the first release reserved entirely for Privé members, and the first of the editions to come.
The stillness of a Swedish morning, captured in glass. Opalescent blush and delicate droplets echo the first light on dew.
The quiet depth of a Nordic winter evening. Cobalt glass and an ocean-blue swirl hold the last light of the day.
Never purchased. Extended.
There is no application and no fee. Membership is extended automatically to those who make NOOMI part of their daily life, by either of two paths.
Your Ritual subscription
Maintain an active recurring subscription to our complete ritual.
Your cumulative spend
Maintain USD 185 or more in cumulative spend over a rolling six-month window.
Begin your ritual
Choose the Lift, Firm & Glow Ritual, the simplest way into the circle.
Qualify automatically
Your subscription or your spend places you in the circle. There is nothing to claim.
Receive your welcome
We confirm your membership by email. Unsure of your status? Write to prive@noomistockholm.com and we will tell you.
You are upgraded to Privé automatically, with every benefit you already enjoy carried over.
The Lift, Firm & Glow Ritual.
Our complete 24-hour lifting and firming system for mature skin, in three steps.
Subscribe to the complete ritual and your place in the Privé circle follows automatically.
Everything you may wish to know.
What is NOOMI Privé?
NOOMI Privé is our dedicated patron circle, created around the reality of wild Nordic botanicals. Members receive guaranteed, prioritized access to fresh harvests and core rituals before public release, alongside private invitations to member-only micro-editions such as flame-worked studio glassware and archival seasonal batches.
How is membership granted?
Membership cannot be purchased. It is extended automatically to those who maintain an active recurring subscription to our complete ritual, or a cumulative spend of USD 185 or more over a rolling six-month window.
Is there a fee?
No. Membership is entirely complimentary, with no annual fees or maintenance costs.
How will I know I am a member?
We confirm your membership by email. If you would like to check your status at any time, write to prive@noomistockholm.com with your account name.
I am an Age Gracefully member. What changes?
You are upgraded to Privé automatically. Every benefit you already enjoy carries over, and you gain access to our member-only editions.
How do I reserve an Edition I vessel?
Current members may request an allocation by emailing prive@noomistockholm.com with their account name. Allocations are confirmed in order of receipt, and Edition I is limited to 50 pieces.
Will there be more editions?
We intend to release further member-only editions, including small-batch skincare. Members will always be the first to hear, and often the only ones.
Your place in the circle begins with a single ritual.
No application. No fee. Just the daily care you already love, and a quiet door that opens to those who keep returning.
Begin your ritual