Age Defense, Firmness, and Elasticity:

• Fine lines reduced by an impressive 85%

• Deep lines and wrinkles visibly diminished by 58%

• Skin felt significantly firmer and more elastic, with a 56% improvement

• Under-eye puffiness and dark circles diminished by 53%

Hydration and Skin Barrier Function:

• Skin hydration levels soared by 174%

• Trans epidermal water loss decreased by 25%

Tone, Texture, and Brightness:

• Skin appeared 66% brighter

• 69% improvement in skin tone evenness

• Hyperpigmentation visibly reduced by 71%

• Skin texture enhanced by 79%, unveiling smoother skin

• Redness reduced by 42%

• Pores appeared 85% less noticeable

Usage Experience: 

100% of users agree that NOOMI’s products are easy to use and simplify their routine.

96% of users agree that NOOMI products absorb well into the skin.

97% of users agree that NOOMI products feel lightweight.

99% of users agree that NOOMI products have a pleasant texture.

92% of users agree that NOOMI products have a pleasant scent.

97% of users agree that NOOMI products are non-irritating.

96% of users agree that NOOMI products are moisturizing.

97% of users would recommend NOOMI to friends or family.

**Results obtained from a 12-week Clinical Trial involving 68 female participants, aged 48-77, with self-perceived mature skin.

The ingredient lists are always available on the product pages for complete transparency. However, to make things even simpler for you, here are both lists:

Wild Blue:

Nordic blueberries*. INCI: Vaccinium Myrtillus Seed Oil. 

Plant-derived: *

100% Natural Origin ingredients.

Birchtech Hybrid:

Key ingredients: 55% Birch Sap plus potent extracts of Chaga Mushroom, Cloudberry, Sea Buckthorn, Roseroot, Rosehips, Lingonberry, 0.5% Retinol, Vitamin C, and Hyaluronic acid. 

FULL INGREDIENT LIST: 

Betula (birch) Alba Juice*, Avena Sativa (Oat) Oil*, Vegetable Glycerin*, Cetearyl Olivate*, Stearic Acid*, Cetyl Alcohol*, Olea Europaea (Olive) Fruit Oil*, Butyrospermum Parkii (Shea) Butter*, Caprylic/Capric Triglyceride*, Sorbitan Olivate*, Diheptyl Succinate(Sugarcane derived)*, Capryloyl Glycerin/Sebacic Acid Copolymer (natural emollient)*, Persea Gratissima (Avocado) Oil*, Rubus Chamaemorus (Cloudberry) fruit extract* , Hippophae Rhamnoides (Sea Buckthorn) Fruit extract*,  Vaccinium Vitis-Idaea (Lingonberry) Fruit Extract*,  Inonotus Obliquus (Mushroom) Extract*, Rhodiola Rosea Root Extract*, Rosa Canina (Rosehip) Fruit Extract*, Ascorbic Acid (Vitamin C)*, Hyaluronic Acid*,  Aimmondsia (jojoba) Chinensis Seed Oil*, Butylene Glycol*, Retinol*, Pentylene Glycol (biobased hydrator)*,  Alginate (Seaweed)*, Xanthan gum*, Anthemis Nobilis (Chamomile) Flower Oil*, Glycine Soja Oil*, Acacia Senegal (tree extract)*, Propylene Glycol (biobased hydrator)*, Carbomer, Phenoxyethanol, Ethylhexylglycerin*, Chlorophenesin, Sodium Stearoyl Glutamate*, Tocopherol (Vitamin E)*

Plant-derived: *

99.3% Natural Origin ingredients.

Wild Berry & Mushroom Cleansing Elixir (3.4 fl oz)

• Key ingredients:

  • Bilberry (Swedish Blueberry) – Restores radiance and brightens dull skin

  • Rosehip – Smooths texture and supports skin renewal

  • Cloudberry – Plumps and improves elasticity

  • Lingonberry – Fades dark spots and evens tone

  • Elderberry – Soothes sensitivity and calms redness

  • Red Raspberry – Deeply hydrates and locks in moisture

  • Chaga Mushroom – Softens fine lines & wrinkles

  • Reishi Mushroom – Strengthens barrier & skin resilience

  • Maitake Mushroom - Deep hydration and elasticity

    
    

  Full ingredients list: 

  Helianthus Annuus (Sunflower) Seed Oil, Simmondsia Chinensis (Jojoba) Oil, Polyglyceryl-4 Laurate, Polyglyceryl-2 Sesquicaprylate, Polyglyceryl-2 Isostearate (Plant-based emulsifiers), * Rosa Canina (Rosehip) Seed Oil, * Vaccinium Myrtillus (Bilberry) Seed Oil, * Rubus Chamaemorus (Cloudberry) Seed Oil, * Vaccinium Vitis-Idaea (Lingonberry) Seed Oil, * Sambucus Nigra (Elderberry) Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil (and) * Grifola Frondosa Fruiting Body Extract (and) * Ganoderma Lucidum Extract (and) * Inonotus Obliquus (Mushroom) Extract (and) Cordyceps Sinensis Extract, * Rubus Idaeus (Raspberry) Seed Oil 

  
  

  100% Natural origin ingredients. * Hand-picked in organic certified forests in North Sweden.

BirchTech Hybrid is designed for optimal nighttime use. Serving as your comprehensive all-in-one product, it effectively replaces your cream, serum, and eye-care routine. While it can be applied in the morning, its potent formula shines brightest during your skin's overnight repair process. Just as your muscles require rest between gym sessions to grow stronger, your skin benefits from downtime between treatments to repair and achieve firmer, smoother results.

On the other hand, Wild Blue offers versatility, suitable for both morning and evening use. Its hydrating formula makes it an ideal primer alternative, creating a smooth and radiant base for makeup application.

The cleansing elixir, can be used both in the am & pm for optimal results & benefits.

In 2024, we're proud to announce our partnership with the National Breast Cancer Foundation (NBCF). The introduction of our new Pink color signifies this meaningful collaboration. With every purchase you make, you're not just investing in skincare—you're supporting NBCF's vital programs for breast cancer patients. We're committed to making a difference, which is why a portion of every sale goes directly to NBCF to help fund their impactful initiatives.

No, Birchtech Hybrid is absorbed quickly, leaving your skin smooth and soft, not greasy. Wild Blue may appear shiny at first but sinks in with a velvety finish. All ingredients are chosen for their low comedogenic ratings, ensuring no clogged pores.

Wild blue is made of organic nordic blueberries and works for all skin types, even sensitive skin. Birchtech Hybrid is a collagen-boosting treatment. We've tailored this formula specifically to address the needs of mature, aging skin, ensuring it's gentle and non-irritating:

• No Irritants: Our formula is free from perfume, fillers and colorants, with the scent derived from real organic extracts.

• High Concentration of Soothing Ingredients: We've included extra soothing and hydrating ingredients like hyaluronic acid, organic glycerin, and fatty acids.

• Infused with 55% Birch Sap: We've removed all water and infused the formula with a 55% birch sap concentrate, rich in minerals, antioxidants, and amino acids to strengthen and nourish your skin.

• Lightweight Texture: Our formula has a lightweight, fast-absorbing texture that won't clog pores or cause breakouts, ensuring comfort throughout the day.

• Time-Released Retinol: We use only time-released retinol, allowing it to gently penetrate your skin while you sleep without causing irritation.

• Highest-Quality Ingredients: We carefully select only the best, highest-quality ingredients that are safe for you and your skin. Most of the ingredients are derived from organic-certified forests in Scandinavia.

We've taken every measure to ensure BirchTech Hybrid is safe and non-irritating. If you're still unsure, you can perform a patch test: simply apply the product as directed to a small area and leave it on for 24 hours. If no irritation occurs, you can use it as directed.

Connect with us instantly by clicking the pink chat widget—it's that simple! In the rare event that we're not available, feel free to reach out via email at hello@noomistockholm.com or leave us a message in the chat. Rest assured, we strive to respond promptly—typically within hours, and always within a day. Your questions and concerns are our priority, and we're here to assist you every step of the way.