Lingonberry Stem Cells
Helps support visible renewal and a smoother, more resilient-looking complexion.
Lift & Plump
Daily Serum/Cream | 1.7 fl oz 50ML
A high-performance, waterless day treatment for mature skin — engineered to firm, lift, and fight the “midday skin slump” that makes skin look tired, deflated, and drawn by afternoon.
72h Moisture Reservoir
Anchors deep hydration straight to skin cells to help stop the 2:00 PM deflated afternoon look.
Daytime Micro-Lifting
Actively targets wrinkles, jowls, and sagging while you are awake and moving, with zero sun sensitivity.
The Nordic Shield
Arctic pine bark and mushroom peptides create an invisible shield against daily structure-destroying pollution.
Fresh Luminous Finish
Instantly smooths crepey, papery texture into a radiant canvas that sits flawlessly under SPF or makeup.
Only 47 units left — small batch, ships fresh
97%
Natural-Origin Formula
- 72h Moisture Complex
- Swedish Mushroom Peptides
- Lingonberry Stem Cells
- Bakuchiol
- Pine Bark Extract
- Bearberry
- Cloudberry
Formula Transparency
Pure Ingredients.
Uncompromised Results.
You shouldn't have to choose between clean ingredients and visible results. This advanced daytime formula delivers concentrated Scandinavian botanicals directly to mature skin structure, keeping your complexion radiant and firm all day without synthetic fillers.
Lingonberry Stem Cells
Visible renewal & resilience
Mushroom Peptides
Firms & improves elasticity
Pine Bark Extract
Calms, freshens & revitalises
72H Hydration Complex
Lasting all-day moisture
Bakuchiol
Plant-based retinol alternative
Bilberry
Antioxidant protection
Bearberry
Brightens & evens skin tone
Cloudberry
Rich in omega fatty acids
Rosehips
Smooths texture & tone
Ceramides
Strengthens skin barrier
While standard moisturizers rely on water that quickly evaporates off the skin's surface, Lift & Plump uses a concentrated network of clinically evaluated botanical actives designed to help sustain skin volume, hydration, and tone through the waking hours.
72-Hour Moisture Reservoir
Saccharide Isomerate is a plant-derived carbohydrate complex that closely resembles the natural carbohydrate matrix found in human skin. Ingredient-level clinical testing shows it helps bind moisture to the skin and support hydration for up to 72 hours, even after washing.
Plant-Derived Retinol Alternative
Bakuchiol has been clinically studied for its ability to visibly improve wrinkle depth, roughness, and firmness over time, without the sun sensitivity, peeling, or irritation commonly associated with traditional retinol.
Cellular Density Builders
Mushroom peptides and Lingonberry stem cells help defend against visible environmental stress while supporting the look of firmer, smoother, more resilient skin during active daytime hours.
Notice: The information above reflects independent clinical, in vivo, and in vitro studies conducted by ingredient manufacturers on the individual active compounds used within this formula. This information is provided for educational purposes and is not intended to represent the performance of the finished product. Individual results may vary.
Swedish nature meets modern skin science
Powerful Ingredients. Visible Results.
A unique daytime blend designed to help mature skin look firmer,
plumper, smoother, and more radiant.
Mushroom Peptides
Featuring Swedish chanterelle and reishi to support a firmer, more elastic look.
Pine Bark Extract
A refined botanical extract chosen to help skin look calm, fresh, and revitalized.
72H Hydration Complex
Helps create a lasting moisture reservoir for soft, plump, all-day hydration..
Bakuchiol
A gentle, plant-based daytime retinol alternative for smoother texture and visible refinement.
What our users say
4 weeks. Measurable results.
Immediately 0%
reported their skin felt softer and more hydrated from the very first application
Week 2 0%
agreed their skin looked fresh and bouncy, even by late afternoon
Week 4 0%
saw a visible improvement in skin firmness and neck laxity
*Based on a 4-week consumer perception study of mature skin types
The difference is real
Most day creams weren't made for mature skin. This one was.
Typical day cream
Lift & Plump
Primary results
Temporary surface softening — fails to target structural aging or loss of elasticity
Deeply firms, lifts, and plumps by actively targeting mature skin structure
Hydration
Feels good for an hour, then skin looks dry, dull, or tired again
72H hydration complex keeps skin soft, plump, and radiant all day
Feel & texture
Often thick, greasy, or heavy — sits on top of skin
Elegant lightweight serum/cream hybrid — absorbs instantly, no residue
Eye area
Not suitable around eyes — requires a separate eye cream
Safe to use around eyes — simplifies and streamlines your routine
Under makeup
Can pill, cake, or create an uneven base
Sits flawlessly under SPF and makeup for a smooth, radiant finish
Made for
Generic formulas targeting 30s skin — not engineered for mature needs
Specifically created for mature skin — every ingredient chosen with purpose
Real Results
Women Are Loving It
The Swedish Daytime Ritual
A simple, high-performing ritual designed for mature skin that wants to look healthy, firm, and naturally radiant—without a complicated routine.
1
Oil-to-Milk Cleanser
Gently cleanse to melt away impurities, makeup, and SPF without stripping skin.
Discover Cleanser →2
Lift & Plump Serum/Cream
Apply 1–2 pumps to face, neck, and eye area as your daytime treatment for visibly firmer, plumper skin throughout the day.
3
Wild Blue Facial Oil
Press 2–4 drops into skin to seal in moisture and enhance a soft, healthy-looking glow.
Discover Wild Blue →4
SPF & Makeup
Finish with broad-spectrum SPF. Allow products to absorb before applying makeup.
Have questions?
Everything you need to know
Apply 1–2 pumps to clean skin every morning. Smooth over face, neck, and eye area using upward strokes. Follow with SPF or makeup — it sits flawlessly underneath both. For best results, use daily as the second step in your morning ritual.
One to two pumps is all you need. Lift & Plump is a concentrated serum-cream hybrid, so a little goes a long way. Using more won't increase results — but it may cause pilling under makeup.
Many users notice softer, more hydrated skin from the very first application. By week 2, most report their skin looks fresh and bouncy even by late afternoon. By week 4, the majority see a visible improvement in firmness and neck laxity — and results continue to build with consistent use.
Lift & Plump is specifically formulated as a daytime treatment — its lightweight texture sits perfectly under SPF and makeup, and the active complex works with your skin's natural daytime renewal cycle. For evening, we recommend pairing it with our Birchtech Hybrid Night Treatment, which targets deeper overnight repair while you sleep. Together they form the complete Noomi Stockholm ritual.
Discover the night treatment →
Absolutely — and we strongly encourage it. The neck and jawline are often the first areas to show loss of firmness and elasticity, yet most creams are only applied to the face. Lift & Plump is designed for the full face, neck, and décolletage. Many of our early testers specifically noted visible improvement in neck laxity after four weeks.
Yes. Lift & Plump is formulated without synthetic fillers, harsh preservatives, or known irritants. It contains Bakuchiol — a plant-based active with similar skin-renewing properties to retinol, but with a gentler profile that's well-tolerated by sensitive skin and safe for daytime use without sun sensitivity concerns. If your skin is particularly reactive, we recommend patch testing on the inner wrist for 24 hours before first use.
No — and this was one of our most important formulation goals. The serum-cream texture absorbs fully within seconds, leaving no residue or tackiness. Our early testers specifically tested it under full makeup and reported zero pilling, caking, or foundation sliding. It actually improves makeup wear throughout the day.
Lift & Plump is built on five active botanicals: Lingonberry Stem Cells for visible renewal and resilience, Swedish Mushroom Peptides (chanterelle and reishi) to firm and improve elasticity, Pine Bark Extract to calm and revitalise, a 72H Hydration Complex for lasting moisture throughout the day, and Bakuchiol as a gentle plant-based retinol alternative. No water. No fillers. Every ingredient earns its place.
Yes. Lift & Plump is completely fragrance-free. We made this a non-negotiable — fragrance is one of the most common causes of skin sensitivity and irritation, particularly for mature skin. What you smell is purely the natural scent of the botanical ingredients themselves.