Age 66 and Glowing: Sheila’s 5 Essential Skincare Tips
How to Restore Your Natural Glow at 50, 60, 70 — Without 10-Step Routines
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Ditch overly complex routines. Mature skin thrives with fewer, well-formulated products — not 12-step regimens. Simplicity is key.
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Use a creamy, gentle cleanser — not foaming.
Foaming cleansers often strip aging skin, leaving it dry and tight.
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Avoid harsh scrubs.They can cause micro-tears. Opt for AHA or enzyme-based exfoliants instead 1-2 times / week.
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Add facial oil as your final step. It locks in moisture, reduces fine lines and leaves a soft, healthy glow.
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Nighttime is when your skin repairs. Natural collagen-boosters like The Lift & Glow Duo help restore elasticity and firmness as you sleep.
Your Skin Has Changed. So Should Your Routine.
You’re not imagining it. As estrogen declines, so does your skin’s elasticity, hydration, and glow.
But here’s the good news: With the right ingredients — not more products — you can get visible results in less time. That’s why we created a 2-step kit for women 50+ who want glow without the guesswork.
66 years young. Glowing. And loving her skin again.
“I’ve tried every cream, serum, and miracle product out there — but most either dried my skin or overpromised and underdelivered. When I simplified and started using just a few high-quality products, everything changed. My skin finally feels soft, firm, and nourished — without the clutter.”
Sheila uses the Lift & Glow Kit every night: a collagen-boosting cream-serum hybrid and a nourishing facial oil. It’s her not-so-secret glow-up ritual — and she swears it’s helped her skin look better at 66 than it did at 46.
AS SEEN IN/PARTNERS:
Meet your perfect pair for youthful, glowing skin.
BirchTech Hybrid
A potent blend featuring Swedish wild-harvested botanicals. Designed to plump and firm your skin, this all-in-one product delivers a smoother, more even appearance with every use.
Wild Blue
A pure facial oil, crafted from over 200 cold-pressed blueberry seeds hand-harvested in Sweden. This nourishing oil deeply hydrates your skin, leaving it smooth and glowing.
"I use Wild Blue twice a day. In the morning under my makeup which gives a beautiful radiance to my skin all day long. And then again in the evening. I use 2 drops over BirchTech Hybrid Concentrate and then I'm off to bed.
I'm really happy with my skin since I found NOOMI, and I think it's actually better now than when I was 40."
—Sheila Kiss, Age 66
Clinically Proven to Reduce Signs of Aging
Saw Firmer Skin With Fewer Wrinkles
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Fine lines reduced by an impressive 85%
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Deep lines and wrinkles visibly diminished by 58%
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Skin felt significantly firmer and more elastic, with a 56% improvement
Reported Smoother Skin
Around the Eyes
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Fine lines around the eyes reduced by 91%
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Under eye puffiness reduced by 50%
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Skin around the eyes felt firmer and smoother by 60%
Saw Brighter, More Even Skin
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Skin appeared 66% brighter
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69% improvement in skin tone evenness
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Hyperpigmentation visibly reduced by 71%
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Skin texture enhanced by 79%, unveiling smoother skin
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Pores appeared 85% less noticeable
What Women Are Saying About Us
I was skeptical, but it delivers!
"After just a few weeks, my skin feels smoother and firmer. Being in my 60s, I’ve tried many disappointing products, but this all-natural option is a game-changer!
— Marcy M. Verified Buyer
Great value—no need for multiple products!
"Love that these products are so potent and long-lasting, which keeps my routine affordable.
My skin is firmer & glowing!"
— Sally M. Verified Buyer
Effective, Natural Products
"My skin is glowing and fine lines are fading! At 56, it looks the best it ever has—thank you for these effective natural products!"
— Denise W. Verified Buyer
Great even for sensitive skin
"I have sensitive skin and many products irritate, but this is amazing! I am able to use this serum even around my eye area with no problem."
— Sandy P. Verified Buyer
Wonderful customer service!
"At first, I was skeptical about buying from an unfamiliar company, but their products delivered real results! I won’t hesitate to order again!"
— Mary S. Verified Buyer
Instant Results
"I am 67yr. young but with the serum and oil i look 30! No sooner did I apply both i had smoother, brighter excellent skin. Immediate results""
— Kerry Jo. N. Verified Buyer
How to Use The Duo
So simple, it's a breeze! In the evening, start by gently cleansing your skin. Then, apply 1-2 pumps of Birchtech Hybrid to your face and neck. Wait 30 seconds to 1 minute, and gently pat in a few drops of Wild Blue. You're all set—no additional products needed.
Made With Ingredients from Organic-Certified Forests in Sweden
Why NOOMI Stockholm:
Water & Filler-free
Skin is naturally impermeable, which means it doesn’t absorb water. Our waterless formulas are designed to mimic the skin's natural sebum, allowing ingredients to interact with and work more effectively on the skin, ensuring quick absorption. Our products are free from distilled water, SLS, parabens, perfumes, alcohol, harsh synthetics, and palm oil.
Simple, Effective Routines
At NOOMI, we believe in the power of simplicity. Our products are up to 10 times more concentrated than traditional skincare, meaning one product can do the job of many. By reducing the number of products in your routine, we make it easier for your skin to absorb what it needs, keeping your routine simple, effective, and irritation-free.
Small Batch Production
Each of our products is handcrafted in small, fresh batches in San Diego, using ingredients harvested from our Scandinavian landscapes. We reject mass production in favor of true craftsmanship, ensuring every product reaches you at its peak potency. This process maximizes the benefits of each drop, unlike traditional products that sit on shelves for months.
Potent Swedish Botanicals
Rooted in Swedish family traditions, NOOMI Stockholm blends generations of expertise in Nordic botanicals with advanced green chemistry. After carefully harvesting potent ingredients from organic-certified forests in Scandinavia, we use our proprietary cold-pressing process to preserve their natural potency, creating high-performance skincare that delivers visible, long-lasting results.
Sustainability & Giving Back
At NOOMI, sustainability is at the core of our business. Our packaging is eco-friendly, using recyclable and recycled materials wherever possible. Instead of cardboard, we use reusable organic cotton bags, and our cards are printed with algae. We also give back—10% of every order supports cancer research and educational initiatives.
Frequently Asked Questions
Customer Reviews
I have been using Birch Hybrid serum now for a couple of years. My skin has been sensitive and prone to redness. Since using BH my skin is less red and pretty smooth for a 76 yr. old woman. Skin care has always been important in my life and as I get older even more so. The fact that I can use less products to achieve more success is so wonderful. No one believes how old I am.
The Noomi Birchtech Hybrid & Wild Blue Lift & Glow Set is the best combo I have found for my 64 year old skin. I recently got together with a childhood friend who couldn’t stop raving about how good my skin looks!
I won’t use anything else from now on.
It’s fantastic!!
I look ‘dewy’ and I love it!
At the age of 61, I’ve tried so many products just to feel hydrated with failed results..These products work! Not only does my skin feel and look ‘dewy’…my skin looks far better than I could have hoped.
I cleanse at night and apply the Birch Tech followed by the Blue oil and that’s it! I am super amazed at how clear and even my skin tone is. It makes me smile every time I look in my mangnifying mirror. 😀
Thank you so much for such a great product
I’ve now subscribed
I love this!! It melts in your hands, absorbs silky smooth in your skin and doesn't feel heavy at all. Decadent but light. I thought it would be too much for my oily skin but it’s not. it does make my skin feel smooth all day.
My skin has transformed dramatically. I look at least 10 years younger, and my complexion is smoother and more radiant than ever. I love that it’s all-natural and simple to use—no need for a bunch of extra products. Highly recommended! ❤️
100% NO-RISK MONEY BACK GUARANTEE
We think you’re going to love your products! But if you aren’t completely satisfied with anything, you can return or exchange the item(s) within 30 days of purchase.You can see all the details about our return policy here. More questions? Just reach out—our customer service team is happy to help!
At NOOMI, we create skincare for women who care deeply about what goes on their skin — and what goes back into the earth.
Our formulas are made with organic-certified, wild-harvested Scandinavian ingredients — and absolutely no fillers, harsh chemicals, or synthetic fragrances. We keep our packaging minimal, never test on animals, and craft each batch fresh in small quantities.
Because skincare should be as clean and honest as it is effective.
As with any natural product, please patch test first. If irritation occurs, discontinue use and consult your physician.
Experience the difference of filler-free, Nordic skincare — made for women 50+ who want real results, not empty promises.
Try NOOMI today. Your skin will thank you.