Our most pure, handmade product: a cold-pressed facial elixir made out of over 200 Nordic blueberry seeds to nourish, protect and hydrate mature skin.
-
Maintains mature skin's overall health and firmness. Protects against premature sagging as you age.
-
Deeply nourishes, plumps and hydrates dry and sensitive skin.
-
Protects against environmental pollution and blue light damage from screens.
Typical Use: Twice daily, in the AM & the PM.
Due to short harvesting windows in Sweden, Wild Blue is only available in limited quantities.
100% NO-RISK MONEY BACK GUARANTEE
Our most pure, handmade product: a cold-pressed facial elixir made out of over 200 Nordic blueberry seeds to nourish, protect and hydrate mature skin.
-
Maintains mature skin's overall health and firmness. Protects against premature sagging as you age.
-
Deeply nourishes, plumps and hydrates dry and sensitive skin.
-
Protects against environmental pollution and blue light damage from screens.
Typical Use: Twice daily, in the AM & the PM.
Due to short harvesting windows in Sweden, Wild Blue is only available in limited quantities.
Did you know each bottle of Wild Blue (30ml) contains over 200 cold-pressed Swedish mature blueberry seeds? Blueberry harvest begins in early June and runs through the end of September. We only harvest berries in their mature state when the antioxidant content is high.
The Swedish blueberry is super nutrient dense due to the ever-changing seasons. The natural elixir, therefore, has a light purple shade due to its high anthocyanin (antioxidant) content. All berries are handpicked in organic-certified forests in the Nordic forests according to fair trade principles.
A true clean beauty formula the only ingredient in this oil is hand-picked blueberry seeds. You will not find any colorants, perfume, preservatives, or additives in our fresh blueberry oil. INCI: Vaccinium Myrtillus Seed Oil.
The elixir should be applied as the last step in your skincare routine at night, and before makeup in the morning. As a general rule, all facial oil and elixirs should be used on top of creams and lotions but before sunscreen.
Just apply a few drops to your facial skin and neck after your daytime/nighttime serum or cream. Let it sink in for 30-60s before applying sunscreen or makeup. If you have very dry skin or need an extra glow boost, you can also mix a few drops of the oil with your foundation. That way you will create a more dewy, healthy finish to your skin.
-
Clean beauty formula.
-
Free from additives, preservatives, perfume, or colorants.
-
Lightweight comfortable formula suitable for both AM & PM use.
-
Vegan & Cruelty-free.
-
Gluten-free.
-
Can be used as a primer under makeup for a smooth, glowing complexion.
-
Sustainably sourced.
-
Made of over 200 cold-pressed nordic blueberry seeds.
-
A single ingredient formula - 100% naturally-derived.
-
Suitable for all skin types.
-
Made in small batches in Sweden.
-
Protects against collagen breakdown to maintain firmness and reverse skin sagging.
-
Provides deep hydration and prevents moisture loss to relieve skin dryness.
-
Evens out skin tone and helps fade away blemishes like dark spots and hyperpigmentation.
-
Anti-pollution effect. Damage protection against traffic pollutants, UV radiation, and blue light from screens.
-
Relieves & soothes skin from irritation, flakiness & itchiness caused by hormonal acne.
-
Plumps up the skin, and makes it look more firm, fresh, glowing, healthy, and alive.
Take Your Pick — Neutral or A Vibrant Rose Gold
Wild Blue comes in 2 distinct variants — a Version 1 in a neutral shade, and a Version 2 Infused with a rose gold shade.
The non-irritating, ethically made, Rose Gold Mica dust in Wild Blue Version 2, adds a subtle fresh rosy sheen to the skin, which is ideal if your skin tends to look more dull and tired than usual.
Wild Blue’s unrefined, pure nature makes it perfect for even sensitive mature skin and allows us to retain the nutrients and antioxidants of the oil without any additives or harmful chemicals.
Use this section to further discuss the topic of this Tab. Include additional product information, ratings & reviews, “how to use” instructions and so much more!
What are women saying about this facial elixir?
“Wonderful product - especially for us mature women”
“My friend recommended this product. After just the first use I woke up to hydrated glowing skin. This elixir is light-weight and feels amazing. Worth every cent.”
—Carrie Johnson, WB Customer, Nashua, NH
“Oh wow. It really does smell delicious.”
“This has become a trusted and loved holy grail skincare addition to my routine. I use it both in the AM & PM. I have sensitive, dry mature skin and this facial oil makes my skin looks so healthy and radiant. I also love that it protects against blue light and pollution. I definitely will be repurchasing."
—Danielle Thompson, WB Customer, Brooklyn, NY
"It gives a beautiful radiance to my skin all day."
This is a wonderful product. I use Wild Blue twice a day. In the morning under my makeup which gives a beautiful radiance to my skin all day long. And then again in the evening. I use 2 drops over BirchTech Hybrid Concentrate and then I'm off to bed.
NOOMI is letting us enjoy the best skin of our life as we mature. Aging is a natural process that we can't stop but we can certainly help ourselves.
I'm really happy with my skin since I found NOOMI, and I think it's actually better now than when I was 40.
—Sheila Kiss, Wild Blue Ambassador
“My skin feels so nurtured and taken care of.”
It's like eating a delicious blueberry pie. It's incredibly concentrated and silky. I have used a lot of different skin oils and this is one of the best oils I have ever used. I really feel glowy and fresh after putting it on. My skin feels so nurtured and taken care of. The rose gold version gives a pretty sheen under makeup as well.
—Annelise Hagen, Wild Blue Customer
Preserve & Protect Your Mature Skin With Wild Blue
Sustainably harvested,
Chosen with Care
Environmental factors like UV Radiation, Sun Damage, Blue Light from Screens, as well as Oxidation, and Free Radical Damage all contribute to breaking down precious collagen, thinning the skin barrier, and leaving traces of photodamage.
Wild BlueTM was formulated with this in mind. The anthocyanin-rich mature berries can only be picked during short harvesting windows every year, which makes them incredibly potent to gently rejuvenate your skin, and protect it from further damage.
Letting you enjoy the best skin of your life even as you mature.
KEEP THE COLLAGEN LOSS AT BAY AS YOU AGE
Collagen and Elastin are broken down by enzymes in your body over time — while menopause and hormone changes keep them from being replenished as quickly as before.
Wild Blue’s anthocyanin-rich formula — absorbed through your skin, produces a unique chemical reaction that stops these enzymes from clinging to the collagen and breaking it down.
Anthocyanin also cross-links collagen fibers, helping to strengthen them, slow down their breakdown, keep skin sagging at bay and preserve the plumpness and fullness of your skin for longer.
Experience Wild-BlueTM From NOOMI Stockholm
Wild Blue Organic Blueberry elixir, gives you the all-day protection you need to enjoy the best skin of your life for as long as possible.
As an essential supplement to your mature skincare routine, Wild Blue’s potent formula will help you preserve more of your collagen & firmness, protect your skin from pollutants, prevent free radicals & UV radiation damage as you age.
A host of benefits are packed into this potent organic elixir, and it's all thanks to a remarkable compound found in certain plants and berries which gives Wild BlueTM its unique powers of protection and makes it such an essential for mature skin.
Anthocyanin - The Purple Miracle Compound For Mature Skin
This miracle compound is known as Anthocyanin — and it is responsible for the color and taste of many purple-colored fruits and vegetables; as well as for protecting these plants and berries from free radical and UV-related damage.
For mature women, anthocyanin has a remarkable ability to suppress inflammation and prevent collagen breakdown in the skin by acting as a strong antioxidant agent.
However, not all anthocyanins are created equal.
A Potent Blueberry Elixir Unlike Any Other
Swedish Blueberries are a special breed and an excellent source of Anthocyanins.
Containing more than 10X the level of anthocyanins found in other fruits like strawberries, raspberries, or even other common blueberries, the oil from their unique seeds makes Wild Blue a potent addition to your skincare routine. Other blueberry products simply cannot match.
This is because the ever-changing weather of Scandinavia, with its harsh, cold winters & hot summers forces the trees, fruits, and vegetables that grow there to adapt in order to survive.
Many of these plants store more nutrients than normal or modify their chemical structures to withstand the intense temperature changes. Swedish Blueberries are no exception! The chemical structure and source of anthocyanins determine its effectiveness as an antioxidant agent to help stabilize collagen and protect your skin.
And with a modified version of anthocyanin, that has been evolved to withstand the Scandinavian weather, the anthocyanin from mature Swedish Blueberries is able to act as a MUCH stronger antioxidant agent which helps to stabilize collagen and protect the skin from environmental damage.
Firmer & More Vital Looking Skin In As Little As One Application
How to Apply Wild BlueTM Organic Elixir
As an Essential addition to your mature skincare routine, Wild Blue is easy and quick to use. No complicated layering or cumbersome applications are needed.
Add a couple of drops evenly to your skin after cleansing. You can apply it on its own or over your face cream/serum like BirchTech Hybrid. Let it sink in for a couple of seconds before applying makeup if used in the morning for a super smooth, fresh and glowy look throughout the day.
To increase other products' effectiveness and add some extra hydration and protection, you can also mix a couple of drops of Wild Blue into your regular face creams and body lotions before applying them to your skin. If added to the scalp, simply take a couple of drops of the oil and massage it into your scalp to let it sink in to increase circulation and stimulate hair growth.
Smell The Aroma Of Heavenly Blueberries
Wild Blue truly smells of delicious blueberries and nothing else. Our rare elixir is cold-pressed without heat when the berries are at their most active & potent state, so the elixir comes out pure and raw with the natural, sweet wonderful aroma of fresh blueberries.
Regular blueberry products in the cosmetic industry are cold-pressed from green young berries because it’s easier and a lot less expensive, and therefore lack this important antioxidant and potency. To get this active compound in its most potent form, the harvesting windows are very short and we can therefore only produce this luxury elixir in limited quantities.
Our elixir is 100% organic and made in small exclusive batches, with the seeds hand harvested once a year when the berries are at their peak,in only organic-certified areas far from pollution.
Our most pure, handmade product: a cold-pressed facial elixir made out of over 200 Nordic blueberry seeds to nourish, protect and hydrate mature skin.
-
Maintains mature skin's overall health and firmness. Protects against premature sagging as you age.
-
Deeply nourishes, plumps and hydrates dry and sensitive skin.
-
Protects against environmental pollution and blue light damage from screens.
Typical Use: Twice daily, in the AM & the PM.
Due to short harvesting windows in Sweden, Wild Blue is only available in limited quantities.
100% NO-RISK MONEY BACK GUARANTEE
Our most pure, handmade product: a cold-pressed facial elixir made out of over 200 Nordic blueberry seeds to nourish, protect and hydrate mature skin.
-
Maintains mature skin's overall health and firmness. Protects against premature sagging as you age.
-
Deeply nourishes, plumps and hydrates dry and sensitive skin.
-
Protects against environmental pollution and blue light damage from screens.
Typical Use: Twice daily, in the AM & the PM.
Due to short harvesting windows in Sweden, Wild Blue is only available in limited quantities.
Frequently Asked Questions
-
1. Why is this product good for aging skin?
If you are a woman in your 40s and 50s and beyond… loss of firmness, fine lines, dark spots, dryness, and dullness start to creep in on the skin, as estrogen levels deplete — especially in today’s world where these conditions are greatly ACCELERATED by a polluted, modern environment.
Along with estrogen, Elastin and Collagen; two very important skin proteins, also start to drop as a woman enters menopause and maturity. These proteins are responsible for giving the skin a vital, healthy look.
Without enough elastin, the skin weakens, thins out, and starts to sag — and as collagen drops the skin loses the youthful volume and firmness it once had.
Wild Blue’s anthocyanin-rich formula — absorbed through your skin, produces a unique chemical reaction that stops these enzymes from clinging to the collagen and breaking it down.
Anthocyanin also cross-links collagen fibers, helping to strengthen them, slow down their breakdown, keep skin sagging at bay and preserve the plumpness and fullness of your skin for longer.
-
2. Is Wild Blue good for all skin types?
Yes, the elixir is great for all skin types and tones, including dry, combination, oily and sensitive skin. It’s lightweight and non-comedogenic which means it will not clog any pores.
-
3. Can Wild Blue be used with any other products?
Wild Blue can be used with any skin care product and can easily be added to your current skincare routine. It can be used on its own or together with other creams, serums, toners, and SPF. It should however be applied as a last step in your routine, and before SPF.
We highly recommend using it together with BirchTech Hybrid which is a potent combination of a serum/cream. You will give your skin everything it needs in 2 simple steps using this combination.
-
4. What are the ingredients in Wild Blue?
Wild Blue only contains ONE ingredient. Swedish mature blueberries.
A 30 ml bottle contains over 200 Swedish mature blueberry seeds. The elixir is extracted by carefully cold-pressing the mature blueberry seeds by hand. Our Blueberry harvest begins in early June and runs through the end of September. We only harvest berries in their mature state when the antioxidant value is at its peak. Wild Blue has a beautiful deep purple shade from naturally occurring antioxidants.
A true clean beauty formula the only ingredient in this oil is hand-picked blueberry seeds. You will not find any colorants, perfume, preservatives, or additives in our fresh blueberry oil.
Wild Blue:
INCI: Vaccinium Myrtillus Seed Oil.
Wild Blue Rose Gold:
INCI: Vaccinium Myrtillus Seed Oil, natural mica shimmer.
-
5. When do I apply Wild Blue?
Wild Blue can be used both in the am or pm or anytime your skin needs an extra boost.
Evening: Wild Blue should be applied as the last step in your skincare routine.
Morning: Wild Blue should be applied as the last step in your skincare routine, but before SPF.
The texture is lightweight and works beautifully as a primer to get a smooth, glowing canvas before applying your makeup.
If you have very dry skin you can also mix a few drops of the oil with your foundation. For best results apply the mixture with a slightly damp beauty blender to your face.
You can also enhance other products with Wild Blue. Simply add a few drops to your other creams, body lotions, or haircare products for extra nourishment and moisture.
-
6. Why is Wild Blue different from other products on the market?
Unlike other facial serums and oils, Wild Blue contains a rare, potent compound called Anthocyanin which is one of the strongest antioxidants there is.
Anthocyanin has been shown to protect the skin's collagen from breaking down to keep the skin firm and strong. It also has the ability to protect the skin from any damage related to pollution or blue light from screens.
To get this active compound in its most potent form, the harvesting windows are very short and we can therefore only produce this luxury elixir in limited quantities.
-
7. How long does Wild Blue last?
This really depends on your needs and how much you use at each application but the 30 ml bottle can last up to 5 months if used twice daily, and the 15 ml bottle up to 3 months.
It’s generally enough with a couple of drops to cover your entire face and neck. However during extra cold months, or if you have very dry skin you might need to use more.
-
8. Is Wild Blue a vegan product?
Yes, wild Blue is 100% vegan and cruelty-free. NOOMI Stockholm is certified cruelty-free and vegan by the Peta organization.
-
9. What's the difference between Wild Blue & Wild Blue Rose Gold?
Wild Blue comes in 2 distinct variants — a Version 1 in a neutral shade, and a Version 2 Infused with a rose gold shade.
The non-irritating, ethically made, Rose Gold Mica dust in Wild Blue Version 2, adds a subtle fresh rosy sheen to the skin, which is ideal if your skin tends to look more dull and more tired than usual.
Wild Blue (neutral): Ideal for mature, dry, and sensitive skin.
Wild Blue Rose Gold: Ideal for mature, dull, and tired-looking skin.
Wild Blue’s unrefined, pure nature makes it perfect for even sensitive mature skin and allows us to retain the nutrients and antioxidants of the elixir without any additives or harmful chemicals.
-
10. What's the shelf life of Wild Blue?
Wild Blue will last around one year unopened on your shelf. Once opened, it's recommended that Wild Blue is used within 6 months.
-
11. Does Wild Blue have a scent?
Wild Blue truly smells of delicious blueberries and nothing else. Our rare elixir is cold-pressed without heat when the berries are at their most active & potent state, so the elixir comes out pure and raw with the natural, sweet wonderful aroma of fresh blueberries.
-
12. Is Wild Blue environmentally friendly?
Absolutely!
Let's start with the ingredients. Wild Blue only features one, single ingredient: Swedish mature blueberries. It's a safe, clean formula without any harsh additives or toxic chemicals you may find in conventional beauty products.
The berries are sustainably harvested in Sweden according to fair trade principles in organic-certified forests a few times a year.
A clean beauty formula also means Wild Blue is ethically made without any animal testing. It's 100% cruelty-free and vegan, like all NOOMI products.
Wild Blue is never mass-produced and only made in small, fresh batches according to the wild berries we manage to harvest each season. We manually fill the freshly cold-pressed elixir into non-toxic glass bottles, which are fully recyclable.
Lastly, we don't use regular product boxes which are usually just thrown away. We pack each product into eco-friendly cotton drawstring bags which you can use again, and again. All the belonging cards are printed with 100% plant-based, renewable, and biodegradable ink made from algae cells.
Customer Reviews
I have been using for about 6months now and this is a game changer. I use the Wild Blue every AM after my moisturizer and before my primer and then my foundation. It has made a huge difference in how my large pores are minimized and my make up no longer slides into lines and wrinkles like it used to. The texture of my skin is improved. I also use the Birch Tech Hybrid every night and love it also! Fro reference I am 68 and have normal to combo skin. Terry
My daughter didn’t know I had added something different to my routine, but after only using it a couple of weeks she noticed a difference in my skin.
I am so on love with this elixir! It is not heavy at all, smells very pleasant and light. Feels like silk on my skin. I truly look forward to using these products every night after I shower. I love that Noomi uses pure ingredients and makes small batches. Will definitely be reordering!!!! So glad I took a chance on these products!
I purchased this along with birchtech hybrid, and I'm thrilled with the results. In my late 30s, I began noticing a slight loss of elasticity, fine lines around my eyes, and some age spots due to sun damage. After a few weeks, my skin looks significantly better! It's very even-toned and clear, feels "plump" and firmer to the touch, and fine lines have diminished. It also has that soft morning glow I love, which I tried to capture in a photo. I bought these because I fell in love with the natural ingredients and the fact that it's made fresh, unlike other products I've used in the past. I will definitely continue to purchase!
I do really like the all in one value of this cream. I have been faithfully using it nightly.
I have not seen dramatic results but I can appreciate the "cleaness" AND ease of using this product!
Thank you for sharing your experience with us, Laurie! We're thrilled to hear that you appreciate the all-in-one value and the use of clean ingredients in our product. While we're glad to hear about your positive experience, we understand the importance of visible results. We hope that with consistent use, you'll notice even more benefits. If you have any questions or need further assistance, please don't hesitate to reach out. / NOOMI Team