Positive impact of this product:
10% Donated
to cancer research & education
0% Biodiversity Harm
hand-harvested ingredients
150 Liters
of water saved per small batch
Key Ingredients
The Swedish Youth Essence™
10x better absorption. Faster results. Naturally.
This product features NOOMI’s Swedish Youth Essence™—a blend of handpicked berries, tree saps, and herbs, harvested at peak potency from organic-certified Scandinavian forests. These botanicals are transformed into a concentrated essence through our proprietary cold-pressing process, preserving 100% of their active compounds.
Clinical studies show that this process helps the skin absorb nutrients up to 10 times more effectively than traditional products, delivering faster and more visible results.
Chaga Mushroom *
Reduces wrinkles & fine lines
Cloudberry *
Plumps, improves elasticity
Lingonberry *
Lightens dark spots
Sea buckthorn *
Brightens under eye circles
Birch Sap *
Strengthens & hydrates
Rose hips *
Restores firmness
What Our Customers Say:
“A simple routine & feel more confident”
"I struggled with complex skincare routines that didn’t deliver results. With NOOMI, it’s as simple as cleanse, apply, and go. After just weeks, my skin tone is more even, deep wrinkles have softened, and my neck feels firmer. At 68, I’m thrilled to use less makeup and feel more confident!"
- Karen M, Customer
“Fewer wrinkles and firmer
skin at 66!"
“I can't believe the difference in my 66-year-old skin—plumper, tighter, and with significantly fewer wrinkles. The fact that it’s all-natural and freshly made in small batches is a huge plus. Clean, effective skincare tailored for mature skin that I feel good about using.”
- Sheila K, Customer
“Reversing sun damage - this transformed my skin”
"My skin is firmer and smoother, and age spots from years of sun exposure are fading. Even puffiness around my eyes is disappearing. Heading out makeup-free feels amazing. This product truly transformed my skin—I can’t recommend it enough!"
- Aline A, Customer
Clinically Proven to Reduce Signs of Aging
Saw Firmer Skin With Fewer Wrinkles
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Fine lines reduced by an impressive 85%
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Deep lines and wrinkles visibly diminished by 58%
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Skin felt significantly firmer and more elastic, with a 56% improvement
Reported Smoother Skin
Around the Eyes
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Fine lines around the eyes reduced by 91%
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Under eye puffiness reduced by 50%
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Skin around the eyes felt firmer and smoother by 60%
Saw Brighter, More Even Skin
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Skin appeared 66% brighter
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69% improvement in skin tone evenness
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Hyperpigmentation visibly reduced by 71%
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Skin texture enhanced by 79%, unveiling smoother skin
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Pores appeared 85% less noticeable
Age Defense, Firmness, and Elasticity:
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Fine lines reduced by an impressive 85%
-
Deep lines and wrinkles visibly diminished by 58%
-
Skin felt significantly firmer and more elastic, with a 56% improvement
-
Under-eye puffiness and dark circles diminished by 53%
Hydration and Skin Barrier Function:
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Skin hydration levels soared by 174%
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Trans epidermal water loss decreased by 25%
Tone, Texture, and Brightness:
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Skin appeared 66% brighter
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69% improvement in skin tone evenness
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Hyperpigmentation visibly reduced by 71%
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Skin texture enhanced by 79%, unveiling smoother skin
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Redness reduced by 42%
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Pores appeared 85% less noticeable
Usage Experience:
100% of users agree that NOOMI’s products are easy to use and simplify their routine.
96% of users agree that NOOMI products absorb well into the skin.
97% of users agree that NOOMI products feel lightweight.
99% of users agree that NOOMI products have a pleasant texture.
92% of users agree that NOOMI products have a pleasant scent.
97% of users agree that NOOMI products are non-irritating.
96% of users agree that NOOMI products are moisturizing.
97% of users would recommend NOOMI to friends or family.
**Results obtained from a 12-week Clinical Trial involving 68 female participants, aged 48-77, with self-perceived mature skin.
* Hand-harvested in organic-certified forests in Sweden
Why NOOMI Stockholm:
Water & Filler-free
Skin is naturally impermeable, which means it doesn’t absorb water. Our waterless formulas are designed to mimic the skin's natural sebum, allowing ingredients to interact with and work more effectively on the skin, ensuring quick absorption. Our products are free from distilled water, SLS, parabens, perfumes, alcohol, harsh synthetics, and palm oil.
Simple, Effective Routines
At NOOMI, we believe in the power of simplicity. Our products are up to 10 times more concentrated than traditional skincare, meaning one product can do the job of many. By reducing the number of products in your routine, we make it easier for your skin to absorb what it needs, keeping your routine simple, effective, and irritation-free.
Small Batch Production
Each of our products is handcrafted in small, fresh batches in San Diego, using ingredients harvested from our Scandinavian landscapes. We reject mass production in favor of true craftsmanship, ensuring every product reaches you at its peak potency. This process maximizes the benefits of each drop, unlike traditional products that sit on shelves for months.
Swedish Beauty Pioneers
Rooted in Swedish family traditions, NOOMI Stockholm blends generations of expertise in Nordic botanicals with advanced green chemistry. After carefully harvesting potent ingredients from organic-certified forests in Scandinavia, we use our proprietary cold-pressing process to preserve their natural potency, creating high-performance skincare that delivers visible, long-lasting results.
Sustainability & Giving Back
At NOOMI, sustainability is at the core of our business. Our packaging is eco-friendly, using recyclable and recycled materials wherever possible. Instead of cardboard, we use reusable organic cotton bags, and our cards are printed with algae. We also give back—10% of every order supports cancer research and educational initiatives.
Application Steps
1. After PM cleansing, warm a dime-sized amount between palms.
2. Press into skin over the entire face, around the eyes and neck.
3. No extra products required! For very dry or dull skin, follow with our organic blueberry oil (full kit).
100% No-risk Money Back Guarantee
We believe you will absolutely love our freshly made small batch products, but we understand that sometimes they might not be the perfect fit.
Therefore If you're not completely satisfied, you can return your purchase within 30 days for a full refund. You can read more about our guarantee here
100% No-risk Money Back Guarantee
We believe you will absolutely love our freshly made small batch products, but we understand that sometimes they might not be the perfect fit.
Therefore If you're not completely satisfied, you can return your purchase within 30 days for a full refund. You can read more about our guarantee here
Frequently Asked Questions
Birchtech Hybrid is a natural all-in-one nighttime product for the face, eye area, and neck, formulated to simplify your routine and effectively reduce signs of aging. While it’s primarily formulated for nighttime use, many customers report excellent results using it both morning and evening.
If your skin is normal, non-sensitive, and not prone to breakouts, you can also incorporate Birchtech Hybrid into your morning routine. Be sure to apply sunscreen with SPF 30 or higher on top and skip using it during the day if you’re on beach vacations or exposed to strong sunlight.
For a complete day-and-night solution, try the Lift & Glow Kit, featuring Birchtech Hybrid and Wild Blue. Wild Blue is a hydrating, plumping organic blueberry elixir that also works as a clean, lightweight primer, leaving your skin smooth and makeup-ready.
Yes! We designed this product to be gentle enough for sensitive and even very sensitive skin types.
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Fragrance-Free: No artificial perfumes—our scent comes from pure organic extracts.
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Nourishing Ingredients: A potent blend of hyaluronic acid, organic birch sap, and natural extracts rich in fatty acids and amino acids to calm and hydrate skin.
-
Weightless Comfort: A fast-absorbing, non-greasy texture that’s gentle on sensitive skin.
-
Slow-Release Retinol: Carrot-based retinol that reduces fine lines and wrinkles without causing irritation.
-
Clean formulated: Made with only the highest-quality, clean ingredients for safe and effective skincare.
We've taken every measure to ensure BirchTech Hybrid is safe and non-irritating. If you're still unsure, you can perform a patch test: simply apply the product as directed to a small area and leave it on for 24 hours. If no irritation occurs, you can use it as directed.
You may notice small improvements such as smoother texture, enhanced radiance, and a softer, more even skin tone within just a week. However, remember that skin cell turnover takes at least 28 days, so consistent use of NOOMI products for a month is essential to see meaningful changes. Transformative results, such as reduced fine lines, increased firmness, and diminished sun damage, develop with dedication over 3-6 months. Following the recommended daily dosage is key to achieving these results.
SWEDISH YOUTH COMPLEX (65%)
This product features NOOMI’s Swedish Youth Complex—a potent blend of handpicked berries, tree saps, and herbs from organic-certified Scandinavian forests. Our proprietary cold-pressing process preserves 100% of the active compounds, helping the skin absorb nutrients 10x more effectively, delivering faster, visible results.
Inside the complex:
-
Chaga Mushrooms: Packed with antioxidants, chaga reduces fine lines and enhances skin’s elasticity for a more youthful look.
-
Cloudberries: Plump and smooth the skin, giving it a soft, supple, and youthful feel.
-
Lingonberries: Target age spots and sun damage, brightening skin and creating a more even tone.
-
Birch Sap: Hydrates, strengthens, and promotes a youthful, glowing complexion.
-
Sea buckthorn: Repairs skin, boosts collagen, and diminishes the appearance of wrinkles.
-
Rosehips: Improve skin texture and stimulate collagen production, leaving skin smoother and firmer.
-
Rose root: Improves circulation and tone, revitalizing skin and reducing signs of stress.
All Scandinavian ingredients are hand-picked in organic-certified forests according to fair trade standards.
Other Key ingredients:
-
0.5% encapsulated Retinol: Carrot-derived in a non-irritating slow release form. Helps with collagen production, to restore volume and firmness.
-
Pure vitamin C: Brightens, collagen production, enhances effectiveness of other ingredients.
-
Plant based hyaluronic acid: Deep hydration, plumps fine lines and smoothens uneven texture.
FULL INGREDIENT LIST:
Betula (birch) Alba Juice*, Avena Sativa (Oat) Oil*, Vegetable Glycerin*, Cetearyl Olivate*, Stearic Acid*, Cetyl Alcohol*, Olea Europaea (Olive) Fruit Oil*, Butyrospermum Parkii (Shea) Butter*, Caprylic/Capric Triglyceride*, Sorbitan Olivate*, Diheptyl Succinate(Sugarcane derived)*, Capryloyl Glycerin/Sebacic Acid Copolymer (natural emollient)*, Persea Gratissima (Avocado) Oil*, Rubus Chamaemorus (Cloudberry) fruit extract* , Hippophae Rhamnoides (Sea Buckthorn) Fruit extract*, Vaccinium Vitis-Idaea (Lingonberry) Fruit Extract*, Inonotus Obliquus (Mushroom) Extract*, Rhodiola Rosea Root Extract*, Rosa Canina (Rosehip) Fruit Extract*, Ascorbic Acid (Vitamin C)*, Plant-based Hyaluronic Acid*, Aimmondsia (jojoba) Chinensis Seed Oil*, Butylene Glycol*, Retinol*, Pentylene Glycol (biobased hydrator)*, Alginate (Seaweed)*, Xanthan gum*, Anthemis Nobilis (Chamomile) Flower Oil*, Glycine Soja Oil*, Acacia Senegal (tree extract)*, Propylene Glycol (biobased hydrator)*, Carbomer, Phenoxyethanol, Ethylhexylglycerin*, Chlorophenesin, Sodium Stearoyl Glutamate*, Tocopherol (Vitamin E)*
Plant-derived: *
99.3% Natural Origin ingredients.
Customer Reviews
Plan to use Noomi Stockholm for life. Skin shows improvement after a few days of using products.
I love this stuff!!! I have been using NOOMI for a few years. I get a lot of compliments on my skin and I’m 67 so that’s like gold to me. 🥰 I am of Irish descent so my skin is sensitive and my complexion is very light. I’ve never had any type of reaction to this serum/cream. It’s so easy to use and my skin loves it. It’s one and done. You don’t have to use anything else. It’s the last thing I do before I go to bed. It’s smooth and absorbed into my skin by the time I crawl in the bed. A little goes a long way and it’s pure. You can tell the difference. I love this stuff. 🥰🥰
I'm in my late 30s and have always had pretty good skin, but over the past year or so I started noticing some changes — things like pigmentation, uneven tone, dryness, and fine lines. I decided to try this kit after seeing the results my mom (who’s in her 60s) got. Her skin has been looking amazing lately, so I figured it was worth a shot.
I'm about 3 weeks in, so it's still early, but I can definitely see a difference. My skin tone looks more even and clearer, some of the small dark spots are fading, and the fine lines around my eyes are starting to soften. Overall, my skin looks healthier and brighter, and I’m really happy with how it’s going. I’ll keep using it and hope to see even more improvement. Highly recommend!
Just try it. It's better for your skin, and it's a super simple system.
I have been using Birch Hybrid serum now for a couple of years. My skin has been sensitive and prone to redness. Since using BH my skin is less red and pretty smooth for a 76 yr. old woman. Skin care has always been important in my life and as I get older even more so. The fact that I can use less products to achieve more success is so wonderful. No one believes how old I am.
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Chaga Elixir
SWEDISH YOUTH COMPLEX (65%)
This product features NOOMI’s Swedish Youth Complex—a potent blend of handpicked berries, tree saps, and herbs from organic-certified Scandinavian forests. Our proprietary cold-pressing process preserves 100% of the active compounds, helping the skin absorb nutrients 10x more effectively, delivering faster, visible results.
Inside the complex:
- Chaga Mushrooms: Packed with antioxidants, chaga reduces fine lines and enhances skin’s elasticity for a more youthful look.
- Cloudberries: Plump and smooth the skin, giving it a soft, supple, and youthful feel.
- Lingonberries: Target age spots and sun damage, brightening skin and creating a more even tone.
- Birch Sap: Hydrates, strengthens, and promotes a youthful, glowing complexion.
- Sea buckthorn: Repairs skin, boosts collagen, and diminishes the appearance of wrinkles.
- Rosehips: Improve skin texture and stimulate collagen production, leaving skin smoother and firmer.
- Rose root: Improves circulation and tone, revitalizing skin and reducing signs of stress.
All Scandinavian ingredients are hand-picked in organic-certified forests according to fair trade standards.
Other Key ingredients:
- 0.5% encapsulated Retinol: Carrot-derived in a non-irritating slow release form. Helps with collagen production, to restore volume and firmness.
- Pure vitamin C: Brightens, collagen production, enhances effectiveness of other ingredients.
- Plant-based hyaluronic acid: Deep hydration, plumps fine lines and smoothens uneven texture.
FULL INGREDIENT LIST:
Betula (birch) Alba Juice*, Avena Sativa (Oat) Oil*, Vegetable Glycerin*, Cetearyl Olivate*, ...