Nourishing Skin, Nurturing Earth: 5 Ways We Stand Out in Clean Beauty!

At NOOMI, our dedication to your well-being and the planet sets us apart. We go beyond traditional clean-beauty standards by eliminating distilled water from our formulas and crafting everything in small, fresh batches.

We take pride in being one of the pioneering fresh-to-order and waterless clean beauty brands, delivering high-performance minimalist routines that not only minimize waste but also maximize results.

Explore our five core pillars below to see how we prioritize caring for both you and planet Earth:

1. DISTILLED-WATER FREE

In most skincare products, even those touted as clean-beauty, 70-90% of the content is distilled water. This process requires 9 liters of regular water to produce just 1 liter of distilled water.

Considering the imminent global water shortage crisis expected to affect nearly half of the world's population by 2030, the environmental impact is staggering.

At NOOMI Stockholm, we take a different approach. We don't use distilled water in any of our topical skincare products. Instead, we rely solely on natural ingredients like berries, plants, and tree saps to deliver genuine benefits to your skin, without depleting our planet's precious resources.

2. FRESH BEAUTY=MINIMAL WASTE

Every NOOMI product is crafted in small, fresh batches daily, ensuring ultimate freshness, purity, and quality. Unlike brands that distribute to multiple stores, risking products sitting on shelves for weeks or months, we prioritize direct-to-consumer sales.

Our commitment to sustainability extends to our

production process.

By hand-blending our formulations instead of relying on continuous machinery operation, we minimize our carbon footprint. This approach not only reduces energy consumption but also allows us to address any potential errors on a small scale, resulting in minimal waste.

3. ETHICAL HARVESTING

All our natural ingredients adhere to fair trade principles, ensuring biodiversity preservation without compromising quality. We prioritize manual harvesting over machinery, preserving the integrity of our Nordic berries, plants, and saps.

These botanicals are sourced from organic-certified forests in the Swedish Lappland, far from pollution. Enduring short, intense summers and ice-cold winters, they boast unparalleled nutrient density, rich in antioxidants, plant sterols, enzymes, and fatty acids. Our meticulous harvesting process ensures these valuable nutrients are preserved with care.

4. MINIMALISTIC HOLISTIC ROUTINES

Embracing minimalism isn't just about simplifying your skincare routine—it's about making a conscious choice for sustainability and the planet.

At NOOMI, we're committed to reducing waste by promoting fewer products in your skincare regimen. By eliminating water & fillers, our formulations are packed with nutrient-dense ingredients that not only last longer but also deliver superior results for your skin.

This streamlined approach isn't just efficient—it's environmentally friendly. By minimizing the number of products you use, you're reducing your overall consumption and environmental impact. With NOOMI, you can achieve radiant skin while also doing your part for a more sustainable future.

5. ECO-FRIENDLY PACKAGING

At NOOMI, sustainability is more than a commitment—it's a way of life. That's why we meticulously pour our formulations into non-toxic glass bottles and package them in reusable organic cotton bags. Even our cards are printed with 100% plant-based ink derived from algae cells, ensuring every aspect of our packaging is environmentally conscious.

When you receive your NOOMI products, they'll arrive in thoughtfully crafted, biodegradable boxes printed with eco-friendly materials. Inside, we use biodegradable materials to ensure every aspect of our packaging is sustainable. Whether you choose to recycle, reuse, or compost our packaging, you're making a tangible impact on the environment with every NOOMI purchase.

NOURISHING YOU, NURTURING EARTH

JOIN US IN EMBRACING A SUSTAINABLE JOURNEY WITH PRODUCTS THAT PRIORITIZE YOUR HEALTH & CONTRIBUTE TO A GREENER; CLEANSER WORLD.

We simply believe it’s important to live in harmony with all the life sharing this planet. We never test our products on animals or use animal-derived ingredients. We only choose the purest and most nutritious Scandinavian plants and berries we can find. Our NOOMI products never contain parabens, synthetic colorants, perfume, filler-ingredients, or any other harsh chemicals that can be harmful to you or the environment. We believe in complete transparency from our harvesting process to showcase every single ingredient that goes into a NOOMI product.

OUR SUSTAINABLY MADE PRODUCTS! ♥