Sophia Loren once said, “There is a fountain of youth: it is your mind, your talents, the creativity you bring to your life and the lives of people you love.” Years later, these words would...

When it comes to making your skin look its best in your 40s, 50s, 60s, and beyond, you can count on nature to keep time on your side.  And while nature has something to offer...

Life after 50 can be both daunting and exciting. If you have kids, they may have already flown the nest. If you’re still active with your career, you may be looking towards retirement. Time may...

“This is like a magic potion to me, and I cannot believe the benefits. I want to tell you that they use calming Birch sap instead of water with a 0.5% Retinol to support skin’s...

Harnessing the power of nature, responsibly. Here at NOOMI, we are very passionate about skin care. We make sure that you get highly potent natural ingredients to reveal your most beautiful skin yet. One other...

Mel C Makeup & Style, Review of NOOMI BirchTech Hybrid™ Mel is a 50-year-old self-taught makeup and skin enthusiastic from Canada. She loves to share her passion for beauty, fashion and healthy living on her YouTube...

Abundant. Overflowing. Copious. Generous. Rich. All overwhelmingly positive adjectives that bring to mind happiness, joy and pleasure.  Another word we happen to like is full.  Quite simply, to us this just means – how did...

We are committed to doing our part to keep water where it belongs—in the communities that need it most.  And keep it out of the places it doesn’t belong—like beauty products. Let’s face the facts:...